Profile photo of Jennifer Zajac

Jennifer Z.

Average rate
$35/hour
  • Joined June 2017

Creating digital experiences, specializing in Squarespace website design & social media management for hospitality, travel & tourism brands.

  • London, United Kingdom
Profile photo of Jennifer Zajac
Jennifer Z.
London, United Kingdom

Worked with

Services

Categories

Social Media Marketing Growth Community Content

Experience

Summary

10 years in the travel & tourism industry, driving digital strategy and ecommerce revenue for all aspects of hotel business - including rooms, F&B and weddings - through website design/optimization and both paid & organic social media campaign management.

Work history

Fairmont Hotels & Resorts
Internet Marketing
Developed digital marketing plans for two Boston-area hotels. Built editorial calendar & managed all social media for hotels/restaurants, incl. Facebook, Instagram, Twitter, Pinterest & blog. Managed Brand.com content & designed new restaurant website.
Orange County Regional History Center
Marketing & Social Media
Created and curated social media content to drive interest in museum exhibitions and archival assets. Managed website content and edited website copy, developed branded print collateral, and scheduled monthly email newsletter campaigns.

Portfolio

Custom Squarespace Website Design For Restaurant

Developed website concept and goals in conjunction with restaurant General Manager and Regional Director of Sales and Marketing. Sourced website platform and implemented additional coding needed to integrate imagery and dynamic social media content.

Custom Squarespace Website Design For Restaurant

Lead mobile-responsive website redesign project for hotel restaurant, defining concept & business goals with internal stakeholders (hotel F&B Director, hotel Director of Sales), sourcing platform, writing content, implementing additional HTML/CSS and training hotel team on content management system.

Custom Squarespace Website Design For Restaurant

Lead mobile-responsive website redesign project for hotel restaurant, defining concept & business goals with internal stakeholders (hotel F&B Director, hotel Director of Sales), sourcing platform, writing content, implementing additional HTML/CSS and training hotel team on content management system.

Custom Squarespace Landing Page Design For Pop-Up Shisha Lounge

Lead mobile-responsive landing page project for hotel's seasonal shisha lounge, defining concept & business goals with internal stakeholders and providing the right digital experience for the pop-up outlet's business needs.

Skills

Languages

English

Native or bilingual proficiency

Skills

blogger outreach social media marketing social media strategy digital marketing social media management social media paid social promotion web design influencer outreach blogger relations

Tools

Squarespace Wordpress Hootsuite Facebook Facebook Advertising Instagram Twitter Pinterest Canva Buffer Sprout Social Google Analytics Google AdWords Eventbrite Mailchimp

Availability

Not seeking work

Available

  • Not specified

Interests

Industries I love

Consumer Products Ecommerce Fashion Food Tech Travel

What I read

Fast Company, Skift, Entrepreneur, TheSkimm