Jessica Guzik

  • Featured
  • Joined August 2015

Hi! 🙌 Your brand has a personality and so should your content. Hire me for content that gets shared and social media that gets heard.👂

  • Washington, DC, United States
Profile photo of Jessica Guzik
Jessica Guzik
Washington, DC, United States

Worked with

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Services

Categories

Content Copywriting Social Media Public Relations Email

Experience

Summary

I use my experience leading content strategy for a media company to help startups create, find, and share compelling content. I love my job because I get to be creative, work with passionate people, and watch numbers go up 📈

Work history

Associate Director, Strategic Content and Member Development
► Spearheaded content strategy for data visualizations and infographics about U.S. politics. ► Developed social media and email marketing campaigns to promote content (picked up by the Washington Post) ► Created new sales deck and other sales collateral
Marketing Consultant
► Conceptualized event series and digital campaign to highlight Crystal City neighborhood ► More than 55% of attendees used event hashtag on Instagram, FB, and Twitter ► 33% of digital influencers contributed to campaign's Medium blog, getting 2k+ views
Sunniva Super Coffee
Marketing Consultant
► Led digital marketing efforts for Sunniva's launch party ► Doubled event RSVPs by driving registration on social media and through local media partners
Row Vigor
Marketing Consultant
► Managed email marketing campaign to introduce Row Vigor to targeted audience of rowing coaches ► Connected Row Vigor with partner websites to passively reach target audience between email campaigns
The Niche Movement
Marketing Consultant
► Edited and advised on creation of one-pager to solicit event sponsors ► Developed list of potential sponsors for event series and put CEO in touch with decision-makers
Conversio
Consultant
► Researched and develop list of bloggers for product development research
Economic Innovation Group
Manager for Strategic Partnerships and Events
► Mapped out potential partners for U.S. advocacy organization ► Organized monthly events, from salon dinners to 300-person parties ► Drove event attendance via successive email marketing campaigns

Portfolio

Infographic: Congressional Gridlock, Explained by a Whale's Tale

Created data visualization illustrating congressional gridlock by showing how often Members of Congress vote with their own party.

Article: The Opposite of Catfishing: When Bad Online Profiles Lead to Good Dates

Wrote article about how simple misinterpretations of online dating profiles can lead to missed opportunities.

Website: Curated Table

Designed website and wrote all copy, blog posts, and social media messages

Campaign: Crystal City Supper Club

Created even series and related social media campaign to bring attention to Crystal City's entrepreneurial community

Education

Accreditations

University of Notre Dame
B.A., Classics

Skills

Skills

presentation and slide design writing media relations editorial sales content strategy corporate communications direct marketing visual communications product strategy

Tools

Powerpoint Mail Chimp Facebook Twitter Tweetdeck Buffer Medium Wordpress AP style Camtasia Instagram Salesforce SlideShare

Interests

Industries I love

Advertising & Marketing Media PR & Communications Professional Services Consumer Products Ecommerce Events Food Travel Venture Capital

What I read

Buffer's Blog is a favorite! I also skim Medium every day.

Side projects

I own an events business on the side called Curated Table.

Ideal team

I'm a former manager myself, so I know how important it is to communicate progress and ask questions that will clarify expectations. Collaboration comes naturally to me. I'm a self-starter but not a lone wolf.