Joanna H.

  • Joined February 2016

Vision. Execution. Leadership. Email marketing consultant with a diverse background in customer research, design and the arts.

  • Los Angeles, CA, United States
Profile photo of Joanna Hoar-Vea
Joanna H.
Los Angeles, CA, United States

Worked with

Services

Categories

Email Community Marketing Strategy Content

Experience

Summary

Product marketing manager with a diverse background in customer research, ecommerce and the arts.
- Established an email marketing and social media strategy
- Led the design & launch of a B2C start-up ecommerce site leading to a 30% increase in revenue

CloudPeep clients

Email marketing
Jun 2016 to Oct 2017
Email Marketing for Physician Laboratories (Sebamed, MedshopExpress, etc)
May 2016 to Sep 2016

Work history

Marketing Consultant
● Product consulting for clients interested in growth campaigns, and automation on boarding ● Designing and editing email marketing campaigns resulting in a 15% increase in click through rates
Marketing volunteer
Designed social media ads to drive membership sign-ups and promote the June 2016 conference.
Director of Ecommerce
Oversaw the design and launch of Monrowattire.com to promote sales and tell the brand story Managed a team of 10 to develop new email marketing and social media campaigns increasing site traffic and conversions by 17% in 2 months
Email Marketing and Sales
Headed team of 6 sales associates in the implementation of specific email marketing strategies to increase revenue Reviewed quarterly sales projections within the ecommerce and retail divisions to develop brand strategies
Center for Arts Education Research
Research and Design
Wrote a Fine Art curriculum for 2nd – 5th grade to assist classroom teachers in the implementation of the Firebird dance curriculum and its extension into other subject areas Designed the layout of two separate curriculum documents

Portfolio

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Certification: Inbound Marketing Certified

Inbound Certification from Hubspot

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Certification: Salesforce Platform Basics

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Education

Accreditations

Hunter College
MFA
California College of Art
BFA
Hubspot
Inbound Certification

Skills

Skills

agile methodology email design community management community building product management brand strategy content curation editing

Tools

Buffer Canva Facebook Google Analytics Instagram Photoshop LinkedIn Keynote Pinterest Prezi Zapier Trello Asana

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 35hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Ecommerce Education Music

What I read

Magazines: The New Yorker, Podcasts: Freakanomics Radio, TED Radio Hour. Blogs: Hubspot, Remotive, We Work LA, Integrate Marketing, Buffer,

Side projects

Photography, design, daydreaming. Developing skills building and editing interactive products while conducting research to understand and delight the user.
Member: Women In Technology International (WITI), Built in LA

Ideal team

A team of under 10 people. Agile driven, transparent, fun, accountable.