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SEAL Awards

Elevator Pitch = Environmental and Sustainability Awards.

Full Description = Our environmental progress requires true leadership. The SEAL Awards honor leaders in sustainability.

As an advocate for environmental solutions, the SEAL (representing Sustainability, Environmental Achievement and Leadership) Awards mission is fulfilled through 3 areas:

(1) Business Sustainability Awards,

(2) Environmental Journalism Awards, and

(3) Environmental Research Grants.

Other, Social Enterprise
1-10
Founded in 2017

Profile photo of Matt  Harney
Contact
Matt Harney

Media Outreach for Eco Awards

Created Wed, 21 Jun 2017

Hiring 1 Peep

Work type
One‑time
Billing type
Hourly. Invoices are submitted and paid as you go.
Budget
$500‑5000
Amount
$50/hour
Service fee
20%. Sign up and subscribe to a plan to reduce fee.
Description

Elevator Pitch = Looking to hire a talented PR pro to lead media outreach for new eco awards event/brand.

Scope =

- on an event basis only.

- MEDIA OUTREACH ONLY* for two events: 1) Environmental Journalism Awards (~late summer announcement, think Eco Pulitzers) and 2) Business Sustainability Awards (~late fall announcement).

Critical Competencies =

- Clear understanding of sustainability / environmental / CSR language and media...while being able to interface with journalists in a “real” and authentic way

- All of the basics (clear and concise communicator; attention to detail; responsive; strong references that we will check)

How We Will Measure Success =

- Spot checks with our media contacts on quality and professionalism of your outreach

- For Year 1 - Our FOCUS IS ON PROCESS OVER OUTCOMES

- Long term orientation to build “Oscars + Pulitzers of environment” -> long-term reputation amongst media more important than gaining Year 1 coverage

- Will communicate specific outreach goals/metrics upon our consultation

- IDEALLY, WE WOULD LIKE TO FIND PR REPRESENTATION FOR OUR FUTURE SEAL EVENTS

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MEDIA OUTREACH ONLY

We will write press release, run social media, have a Cision account, etc. Only looking for 1-to-1 style outreach to targeted media.

Commitment

Completed after 1 month.

Guidelines

If SEAL could only pitch one writer for our Business Sustainability Awards, who would that be?

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