- Bangalore, Karnataka, India
Pipemonk is a self-serve Data Integration service built for business users like Sales and Marketing executives. We help companies to automate their data flow across various cloud business applications like Shopify, QuickBooks, Zoho, SalesForce, Netsuite etc.
Our customers are small and medium businesses in US, CA, UK, AU regions. To validate market problems and to gain traction, we started with “ecommerce” customer segment. Today, our ecommerce-accounting integration product is used by 100’s of customers. We are also actively building other integration solutions in the marketing and sales domains as well.
- Victor C.
Content Marketing Specialist
Listing published on Mon, 26 Oct 2015. Expired over 4 years ago on Mon, 02 Nov 2015.
Hiring 1 Peep
- Work type
- Billing type
- Hourly. Invoices are submitted and paid as you go.
- Up to $4000/month
- Service fee
- 15%. Sign up and subscribe to a plan to reduce fee.
Context: Pipemonk is a Cloud based Data Integration Platform that seamlessly integrates and/or migrates data between various business apps like Shopify, QuickBooks Online, Freshdesk, SalesForce, FreshBooks etc. The top two ways that we get traffic to our site is through our blog, participating in forums, activities on social media and through our organic search optimization for several popular integrations. We currently have a blog with monthly traffic of 3,000 unique visitors, with increment of around 10% for the last six months. (Pipemonk is a product of ZapStitch.)
Problem: Current efforts in content marketing are not producing action oriented results. We need a data-obsessed Content Marketing Specialist who oversees all content marketing initiatives to drive leads, subscribers, sales, and revenue.
You would have these objectives / goals:
Increase traffic to 10,000 unique visitors per month within the next three - six months
Track and improve conversions of blog readers to free trial users
Grow an email list of interested readers who enjoy the blog content and don’t mind hearing from Pipemonk once a week
To achieve those objectives, you would perform these recurring activities on a daily / weekly basis:
Develop profiles for customers
Shortlist a couple of important customer segments based on their online behavior and engagement
Create a content calendar based on target customer segments and analytics.
Create useful and awesome content that’s focused on customers - Blog and Newsletters.
Share content on other blogs and publications that link back to Pipemonk blog
Thoroughly examine the blog’s traffic data using Google Analytics.
Determine where the traffic to the blog came from and how the conversions vary from each source.
First/second week of November (the earlier the better), Time estimate roughly involved each week 30 Hours (min)
Please answer the following questions and send a copy of your resume:
Q1: Give us links to 3 content pieces that you created and you are proud of?
Q2: What are your top three areas of domain expertise (examples: Fashion, eCommerce, HR, electronic gadgets, B2B software)
Q3: We want to understand how diverse is your content work. Can you share us your best (most performing) Blog, Newsletter, Whitepaper, Tweet, Slidedeck?
Q4: What's the book that you are reading today? What's your RSS feed like? What blogs do you read / follow? Who do you learn from?
Q5: Why do you want to join Pipemonk?