Pre-work on a customer conversion strategy

Listing published on Tue, 15 Dec 2015. Expired over 2 years ago on Tue, 22 Dec 2015.

Hiring 1 Peep

Work type

Ongoing

Billing type

Hourly. Invoices are submitted and paid as you go.

Budget

Up to $100/ month

Amount

$50/hour

Service fee

15%. Sign up and subscribe to a plan to reduce fee.

Description

We need help developing and executing a strategy to drive traffic and convert consumers. It is critical to take a holistic approach to tie together SEO, SEM, Content Creation & Social Media Management, Affiliate Program Maximization, PR Initiatives, Analytics Tracking, and more. While there is some organizational understanding of these domains, we want a Peep who can develop a plan, execute it, and will stand behind KPIs that we will define together beforehand.

To start, we'd like to hire up to 4 Peeps to draft an outline of the strategy they would implement for us. Based on the outlines we receive, we will move forward with the work of implementing the strategy (and discuss a full budget for your work). Your pitch should tell us that you're skilled in crafting these types of strategy outlines, not include the document itself. We will then choose the Peeps we'd like to engage to craft the outlines. From there we will decide who is the best Peep to implement the work.

Some key ways we will expect our Peep to work with us beyond the initial strategy audit and outline are:

- Setup and testing of the initial action plan
- Ongoing management of the plan, with continued iterations for success

It's important to note that our budget here is loose - we want to hear from you about what you would charge to execute a plan like this if you were hired as our Peep.

Commitment

We'd like to cap work at 2 hours/$100 on putting together the initial strategy to start, but will increase the budget once we find the right Peep to implement the strategy

Guidelines

- Have you created and executed a similar user conversion program before? What makes you qualified to do this work for us?

- What tools would you use to analyze key analytics and results on your efforts if chosen to work with us after the initial strategy outline? How will we know these efforts are effective?