Burns & McBride, Inc
- New Castle, DE, United States
Since 1949, Burns & McBride has been meeting the home comfort needs of our community. From our distinguished heating and cooling solutions to our innovative trash & recycling and home security services, Burns & McBride is devoted to ensuring your home is always comfortable and secure.
- Thomas McBride
E-Mail Marketing Campaign Design
Listing published on Mon, 13 Jun 2016. Expired almost 2 years ago on Tue, 21 Jun 2016.
Hiring 1 Peep
- Work type
- Billing type
- Fixed. The budget is automatically paid out each month.
- Monthly budget
- Service fee
- 15%. Sign up and subscribe to a plan to reduce fee.
Burns & McBride Home Comfort provides homeowners in the Delaware Valley a number of "blue collar" services including heating and air conditioning, fuel oil delivery, home security and trash and recycling collection. We have developed, and are continuing to build, a large database of active e-mails of our customers
We use ACT-ON as a marketing bed for e-mail campaigns to these customers. These will be available for your review and use in the plan.
We need help developing a program to implement a 8- 12 month campaign described below:
A recurring rotation of e-mails educating the person on one of the particular services we offer (trash, home security, generators, air conditioners...). These e-mails will be driven to an appropriate landing page for more information on the particular item.
We'll also need some framework for measuring the effectiveness of our campaigns moving forward.
What issues can we expect to face as a home services company looking to build this type of campaign?
How have you measured programs in the past?
Have you used Act-On?