Brand Marketing Lead for Silicon Valley Company

Created Mon, 10 Oct 2016

Hiring 1 Peep

Work type

Ongoing

Billing type

Hourly. Invoices are submitted and paid as you go.

Budget

$4000‑5000/month

Amount

$30/hour

Service fee

15%. Sign up and subscribe to a plan to reduce fee.

Description

The Home Services Marketing Lead will be responsible for leading development, implementation and execution of strategic marketing campaigns across the ezhome Home Services department. Responsibilities include marketing and promotional efforts to improve the brand outreach to ezhome customers to help drive sales. Role includes using creative content, collecting, analyzing, and summarizing data and trends to develop marketing campaigns, and developing promotional efforts across the portfolio of home services offerings – 28 home services and growing!

This role is not just about execution, it’s also about proactive development of an end-to-end brand strategy, marketing strategy and promotional strategy. Role also allows for ownership to develop ways to increase user engagement and help grow overall revenue in a fast-paced and rapidly growing business.

Responsibilities
• Lead development of email and promotional campaigns to help drive customer engagement and purchases
• Develop creative digital and print advertising focused on brand enhancement
• Own the development and distribution of weekly email campaigns
• Provide input on pricing strategies and product bundling based on customer segmentation
• Use credits and campaigns to help increase customer engagement with the portfolio of home services
• Collect, analyze, and summarize data and trends to make strategic marketing decisions

Desired Skills:
• Experience in strategic marketing, promotions, sales, pricing etc.
• Ability to assess and analyze data and analytics to inform the marketing strategy
• Strong problem solving skill and demonstrated ability to thrive in fast-paced environment
• Strong attention to detail, organizational skills and ability to prioritize
• Tech savvy and familiar with google products, custom software, basic consumer analytics, marketing email distribution software
• 2+ years of experience in brand management, marketing, sales, pricing, promotions, etc.

Commitment

More than 12 months

Time zone preference

Pacific Time (US & Canada) with ±5 hours of overlap.

Guidelines

How would you measure the success of an email campaign?

What is your experience with pricing and promotion?