Profile photo of John Franklin

John F.

Average rate
$110/hour
  • Joined February 2016

Innovation and Marketing Strategy consultant B2C/B2B, Multi-lingual marketer, Pop culture trivia guru,, equal parts Poet and Quant,

  • Minneapolis, MN, United States
Profile photo of John Franklin
John F.
Minneapolis, MN, United States

Worked with

Services

Categories

Marketing Strategy Growth Development

Experience

Summary

I am a classically trained marketer, starting in consumer packaged goods. I left the corporate side in 2012 to start my consulting practice, with a primary focus on marketing and innovation strategy, value proposition design and brand positioning,

Work history

Marketing and Innovation Strategy Consultant
3M Touch
Global Product Launch
I conducted a market review and competitive analysis, capped by a full-day team value proposition workshop. I developed a brand positioning statement and messaging cascade to provide consistency across global sales and marketing materials.
National Marrow Donor Program/Be The Match
Product Development Process Implementation
A global leader in transplant services wanted to put in place a new process to proactively develop services for hospitals.I developed a brand positioning statement and implemented a Stage-gate product development process to prioritize projects.

Education

Accreditations

Carlson School of Management, University of Minnesota
MBA, Marketing and International Business
University of Minnesota
BA, Scandinavian Languages and International Relations

Skills

Skills

brand strategy customer segmentation data analysis growth hacking lean startups marketing strategy product strategy product marketing digital marketing marketing

Tools

Buffer Google AdWords Google Analytics

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 3-6 months