Minneapolis, MN, United States
I am a classically trained marketer, starting in consumer packaged goods. I left the corporate side in 2012 to start my consulting practice, with a primary focus on marketing and innovation strategy, value proposition design and brand positioning,
Marketing and Innovation Strategy Consultant
Global Product Launch
I conducted a market review and competitive analysis, capped by a full-day team value proposition workshop. I developed a brand positioning statement and messaging cascade to provide consistency across global sales and marketing materials.
National Marrow Donor Program/Be The Match
Product Development Process Implementation
A global leader in transplant services wanted to put in place a new process to proactively develop services for hospitals.I developed a brand positioning statement and implemented a Stage-gate product development process to prioritize projects.
Carlson School of Management, University of Minnesota
MBA, Marketing and International Business
University of Minnesota
BA, Scandinavian Languages and International Relations
- Available during business hours, evenings, and weekends
- Can work 40hrs per week
- Can commit to 3-6 months