Johnna P.

  • Joined September 2016

Guiding organizations to build their brands, align their business strategies and engage their employees in a healthy pursuit of success.

  • Sacramento, CA, United States
Profile photo of Johnna Phillips
Johnna P.
Sacramento, CA, United States

Worked with

Services

Categories

Strategy Marketing Development Copywriting Admin

Experience

Summary

For the last 15+ years, I’ve worked with private, non-profit, and intergovernmental organizations to build their brands, secure sources of revenue, develop and align their business strategies and engage their employees.

Work history

Director of Marketing and Communications
Provided wide-ranging expertise in branding, marketing, communications, licensing, intellectual property, grant writing, and impact assessment for a 'start-up' nonprofit organization.
Brand Strategist
Facilitated discovery and strategy sessions to develop a positioning strategy for Climate Neutral Now, then managed the preliminary project to develop a consumer-facing website for the initiative.
Capacity Development Lead
Developed capacity and skills of program staff and selected stakeholders, with the objective of improving efficiency in the CDM and JI Kyoto protocol mechanisms.
Head of Market Development
Contributed to strategic market growth of Fairtrade, specifically via brand management, marketing research, corporate strategy, intellectual property protection, introduction of Fairtrade into new markets, and event management.
Marketing Specialist III
Developed marketing and training programs to achieve key progress indicators for a statewide social marketing campaign, focused on nutrition and physical activity of 9-11 year old children in low-income populations.

Portfolio

Press releases - Equitable Food Initiative

Wrote copy for the press releases from 10/14-6/16; collaborated with business partners for corporate information and quotes; worked with PR agency to define 'A,B,C' media hit-list; drafted and implemented social media plans.

Education

Accreditations

Business Administration, Marketing / German minor

Skills

Skills

brand strategy branding communications community building corporate communications social media management content creation content curation copywriting data analysis

Tools

Bitly Constant Contact Facebook Insights Google Analytics Hootsuite Powerpoint Wordpress Shopify Twitter Facebook

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Ecommerce Education Food Health & Wellness Philanthropy Social Enterprise Travel

Side projects

- Building an eCommerce site for landscape designer
- Designing a consumer-focused webpage to disseminate scientific research
- Fundraising for nonprofit organizations via walk/run events
- Social media tracking for a nonprofit event