Profile photo of Jo McErvale

Jo M.

Average rate
  • Featured
  • Joined June 2017

Jo is a communications professional, managing brand strategy, content writing and editing for mission-driven businesses and organisations.

  • Kyneton, Victoria, Australia
Profile photo of Jo McErvale
Jo M.
Kyneton, Victoria, Australia

Worked with



Content Strategy Copywriting Development Community



A qualified journalist, Jo founded Word to the Wise in 2012. Her experience spans business and organisational consulting, high profile news and current affairs print and broadcast media, as well as domestic and international community development.

Work history

Communications Consultant (Founder)
Helping mission-driven enterprises and organisations meet their core messaging needs. Includes brand strategy, writing for the web, corporate communications, grant submissions, content writing and editing projects. Making complex subjects accessible.
Manager Strategy and Communications, Employment and Training Division
Strategic communications for innovative employment and training programs, social enterprises and social inclusion projects. Brand management, lead website author, Annual Report writing, Commonwealth and Victorian Govt funding submissions, Board reporting.
Oxfam Australia
Pacific Programs and Emergencies Officer
Website content research and copywriting, advocacy research, event coordination, program evaluation and reporting.
Mt Hagen General Hospital, Papua New Guinea
Media and Communications Advisor
Marketing, media and PR, emergencies reporting, Annual Report writing and production, training local counterpart in media production, bi-lingual copy editing (Tok Pisin).
Foundation for Rural Development
Documentary film and TV research, interviewing, scripting, narration and editing (Adobe Premiere Pro). Training and mentoring local counterparts in broadcast production techniques.
Writing for A2, Livewire, EG, Domain Express and Business sections.
7PM News, ABC TV News and Current Affairs
Assistant to the Chief of Staff & News Operations Assistant, 7pm News
Bulletin production and television crew management, Autocue operation, weather copywriting, news monitoring.
Field Producer, Researcher, Production Assistant, Insiders
On-location interviewing, pre-production political research, live broadcast production assistance, guest and crew coordination.


EasyShed website

Strategic planning and content development for a new website for one of Australia's largest backyard shed manufacturers.

Brand development strategy, Northbourne Architecture + Design

Detailed brand strategy for architecture firm, NA+D, informing identity development, and early business and communications planning.

Connections@Craigieburn website

Engaged to develop information architecture and content for an innovative multi-agency community services hub website. Coordination of contributions from nine partner agencies, synthesising language and tone to achieve a united voice and accurate service communications.



RMIT University
Graduate Diploma Journalism, print and broadcast
The Victorian College of the Arts and The University of Melbourne
Bachelor of Creative Arts, Media and Theatre Production double majors
Adaptive Frameworks
MSP Registered Practitioner, Program Management




Limited working proficiency


Native or bilingual proficiency


brand strategy communications community building content creation copywriting corporate communications editing journalism proofreading writing


Bitly Canva Facebook Hootsuite Instagram LinkedIn Squarespace Trello Twitter YouTube


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 30hrs per week
  • Can commit to <1 month


Industries I love

Advertising & Marketing Ecommerce Education Food Government Health & Wellness PR & Communications Professional Services Social Enterprise Travel

What I read

99 Per Cent Invisible, The Guardian (Australia, UK), Wired, Gardening Australia, books on gastronomic processes: sourdough baking, fermenting, etc.

Side projects

Friends of Mt Hagen volunteer initiative, Papua New Guinea.

Ideal team

I work well with teams of all sizes but always love a small, resourceful team with a can-do attitude. Self-starters love my skills in helping them to clarify strategic direction before writing mission-centric content.