Joseph C.

  • Featured
  • Joined August 2016

Joseph Choi is an award-winning, Vancouver-Based Wordpress & Squarespace Website Designer & Developer. He has been freelancing for 8+ years.

  • Vancouver, BC, Canada
Profile photo of Joseph Choi
Joseph C.
Vancouver, BC, Canada

Worked with




Hi there, thanks for checking out my profile. I am an award-winning freelance designer, entrepreneur & business operations consultant, who has been freelancing professionally for 8+ years. Providing great customer service and constant communication is #1.

CloudPeep clients

Landing Page Designer
Oct 2016 to Feb 2017
e-book design element
Sep 2016 to Sep 2017
Email design/designer
Sep 2016 to Sep 2017

Work history

Design Team Lead
As the Design Team Lead at Convertus, I lead and manage a team of designers & developers to maintain and grow the brand identities of auto dealerships across Canada. I specialize in scaling processes in managing a portfolio of 50+ clients.
Jim Pattison Auto Group
As the eCommerce Creative Designer at the Jim Pattison Auto Group, I was solely responsible for developing the company's digital presence, including its websites, mail outs, digital billboards, email blasts, micro-websites & more.
Strategic Consultant & Designer
As the Strategic Consultant & Service Designer at FreshBI, I work closely with the team in implementing their communications strategy as they undergo a complete product rebranding. Managing their brand identity & messaging,
Business Consultant & Designer
As the Strategic & Design Consultant at, I am in charge of ensuring that the customers' digital experience is always a smooth and efficient one. When it comes to eCommerce, customer service & feedback is paramount.

Reviews and references



Recent reviews

Joseph is a great communicator! He was always super fast at responding and did exactly what I asked of him! He even gave me advice about the content I was producing and how to organize it in the best way possible. He helped me design an awesome email, with graphics, photos, color coordination, and more. He also helped me with pop ups for my website. I will definitely be reaching out to him in the future!


Lynn Shinto

Joseph is one of the most hard-working, driven, and dedicated business consultants I've ever had the pleasure of working with. He is extremely charismatic, well-organized, and works tirelessly to go the extra mile for every project work he's taken on. As an experienced project manager and a designer by trade, Joseph is able to seamlessly manage the communications between various teams (design, tech, business development, client relations, etc.) - if you want to get the job done, hire Joseph.


BlackboxMyCar: New Dash Cam Website Built in Shopify // Mockup in Sketch

This is a website that I worked on for BlackboxMyCar, building a new Shopify website for them from scratch within Shopify. This project took a total of 3 months, and has seen an improvement in bounce rate (from around 5% to under 2%), and a large increase in traffic (over 15%) since launch.

Convertus CNVRT Conference Website Project: Built in Wordpress // Mockup in Sketch

This is a website that I created in Sketch for Convertus for their CNVRT Conference, targeting automotive dealers across Western Canada. Built within Wordpress, this website was optimized for user conversion through A/B testing, user analysis and conversion optimization.

Sea-to-Sky Field Hockey Club: Built in Squarespace // Mockup in Sketch

This Sea-to-Sky Field Hockey Club website was completed in under 5 days, as part of a rush job requested by the client.

Convertus: Internal Client Analytics Dashboard: Built in Wordpress // Mockup in Sketch

This is currently still a work-in-progress, but it is a UI/UX project dedicated to creating an internal client dashboard for the company. The goal was to create an internal tool that pulls from a multiple of APIs, to provide the client with an overview of the overall performance of his/her website.

FreshBI: Branding Package // Mockup in InDesign

One of the premier services that I offer: This is an introductory branding package for all design clients, which includes their logo, typography, colours, business cards, letterhead and graphics manual to help jumpstart and differentiate their business in the marketplace.

Boston Pizza: Event Posters // Mockup in InDesign

This was a short-term project for Boston Pizza where I designed a multitude of posters for them to promote a number of their in-store events.



Joint Major in Business (Marketing) and the School of Interactive Arts & Design (SIAT)



brand strategy branding conversion rate optimization design digital marketing email marketing graphic design newsletters digital media


Basecamp Eventbrite Google Analytics InDesign Illustrator Photoshop Wordpress Trello Squarespace Slack Shopify Sketch Mailchimp


Not seeking work


  • Available evenings and weekends


  • Can work 20hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Ecommerce Entertainment Media Tech Travel Venture Capital

What I read

I subscribe to a blog called that sends me 5 great design articles daily, as well as read a lot of articles on Vox Media, Vice, and Digg. I'm also very interested in gaming, and follow blogs such as Kotaku, Lifehacker and Engadget.

Side projects

In the past, I have started a not-for-profit organization called One Big Movement, where we empower students in fighting child poverty. I have also worked in a number of startups, including a digital media agency, eCommerce business and app development..

Ideal team

I enjoy working in small teams of under 5-6 people as it provides me with the freedom to think outside the box and do more than what's required. I'm not afraid to ask questions, and enjoy a management style where I can take ownership of a project.