Profile photo of Joshua Berk

Joshua B.

Average rate
  • Joined December 2017

Building the future @BERKLabs

  • Austin, TX, United States
Profile photo of Joshua Berk
Joshua B.
Austin, TX, United States

Worked with



Growth Marketing Paid Advertising Design Email


$3,000 Paid Advertising
$1,500/month Paid Advertising



A veteran manager of growth teams at Googe and VC-funded startups.

Portfolio =>
Résumé =>
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Work history

Founder & CEO
BERK Labs is here to help grow your business, launch better products, enter new markets, acquire loyal customers, operate more effectively, raise venture capital, hire teammates faster, and build the future.
Director of Special Projects
Healthier pets through genomics => • Led research and specification for breed encyclopedia and V3 packaging • Automated lead-gen and drip campaigns to reduce CAC by 25%+
Head of Product & Growth
Translation CMS => • Acquired 500+ subscribers, $250K ARR, 10K+ signups, and $1M+ in capital • Optimized all product, design, and growth operations (CRO, SEO, ASO) • Supported WeWork, Microsoft, Trello, AirBnB, Intuit, Uber
Project Manager
• Built advertising products and deployed high-impact marketing campaigns • $24M+ in annual revenue (500+ advertisers/agencies, w/95% CSAT) • Supported Coca-Cola, P&G, Samsung, Comcast, UBS, and Heineken
Director of Product Growth
• Launched responsive web and mobile iOS apps for the Helix marketplace • Delivered agile specs, requirements, roadmaps, and sprint plans via JIRA • Directed 30+ people across marketing, engineering, design, and science
Growth Hacker
Launched an academic consortium to elicit research proposals and build awareness of our industry-leading microbiome sequencing technology. 300+ researchers had requested to learn more about becoming involved, which eventually led to a CDC collaboration.


Embark Veterinary Packaging Redesign

We redesigned the product packaging for full distribution in online channels as well as brick-and-mortar. It is built to be modular, with swappable sleeves for various markets, audiences, quantities, promotions, partnerships, and so on – a unique sleeve for each SKU.

Insitome iOS App

• Launched Insitome Traits on the Helix Marketplace and Apple's iOS App Store for iPhone • Oversaw research for deep-ancestry insights: Neanderthal, Metabolism, Lifestyle, Ethnicity • Delivered specifications, requirements, and sprint plans with agile methodology + Atlassian tools

Localize Knowledge Base

• Acquired 500+ subscribers, $20K MRR, ~10K signups, and $1.1M+ in venture capital. • Built a knowledge base to reduce support ticket volume by 64%.

Localize Content Plan

Owning all customer communications (marketing, sales, support) for Localize (a translation SaaS startup) meant building the support knowledgebase from nothing, as well as creating an SEO strategy for social network effects on the Medium publishing platform.

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Google AdWords Client Results

We implemented various features, including: – Structured Snippets – Portfolio Bidding – Weekly Dashboard Reporting – Video & Responsive Ads – Audience Adjustments (RLSA) – Negative Keyword Lists – Optimized Ad Rotation – Dynamic Keyword Insertion – Broad Match Modifier

Analytics   optimize a b test

Analytics & Tag Manager

A client needed to improve their on-site conversion rate, so we built a funnel to accurately measure data. - Configured a Full Conversion Funnel - Analyzed CRO Techniques - Installed Tag Management - Established Remarketing Audiences - Doubled Conversions In 6 Weeks



B.S. in Finance, Marketing, Philosophy
Certificate in Genetics & Genomics




Elementary proficiency


Native or bilingual proficiency


advertising agile methodology digital marketing website audits SEM retargeting product marketing growth hacking marketing automation paid advertising


Adroll Facebook Advertising SEMRush Zapier Twitter Advertising Squarespace Slack Buffer Google AdWords Google Analytics Intercom Keynote Mailchimp Medium Optimizely


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 40hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Animals & Pets Consumer Products Health & Wellness Medtech Science Tech Travel Venture Capital

Side projects

Health Tech (Medical Records Interoperability)

Ideal team

Teams who move quickly, place little value in formality, and focus on results.