Kara Parsons

  • Joined January 2016

cmo/coo/cro e comm expert in large corp environments & small start ups. bricks/mortar or online; macys.com, cafepress.com, vc advisor

  • San Francisco, CA, United States
Profile photo of Kara Parsons
Kara Parsons
San Francisco, CA, United States

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Growth Strategy Email Paid Advertising Content

Experience

Summary

ran macys.com for 7 years from inception to almost $1B annually; cafepress.com for 3 years, driving revenue increases consistently to allow its ipo in 2012. i run my own home decor custom site now and also consult for morgan stanley's cap growth vc unit

Work history

ceo and founder
custom printed home decor and fashion accessories website started in 2013 to serve customers looking for specific colors, prints and patterns for their home and accessories.
gm and vp/global merchant
ran business unit for 3 years, driving 30% yoy growth consistently; improved conversion, customer acquisition and retention and generated $Ms in new revenue from home decor and fashion
macys.com
vp marketing and merchandising
ran all consumer facing areas of macys.com including external marketing, internal merchandising, customer service, credit marketing, u/x; drove sales to nearly $1B in 7 years
morgan stanley capital growth
advisory board for prospective e commerce investments
assist managing director in finding and evaluating potential e-commerce investment opportunities

Education

Accreditations

cal poly pomona
operations management and statistical analysis
la sorbonne
intensive grammar for foreign students

Skills

Skills

user experience expertise; pleasing humans while pleasing google bots; strong networks of talented individuals; personable leadership brand strategy Conversion Rate Optimization customer retention customer outreach customer support data analysis product marketing public speaking

Tools

Facebook Advertising Google Analytics LinkedIn Ad Network

Interests

Industries I love

Consumer Products Ecommerce Retail

What I read

anything i can get my hands on; nyx, wsj, sf chron, tim ferris bullets, fast company, next draft

Side projects

i have my own home design business and i help clients manage property, stage houses for sale and remodel interiors

Ideal team

familiar and strong with both small and large, corporate and casual, boards, jr level folks. i move across groups effortlessly, having managed union laborers and high talent execs; i prefer open and honest people. not interested in corporate politics.