Karyn S.

  • Joined October 2016

Professional passions - communications, marketing, corporate citizenship and sustainability Personal passion - full time animal lover

  • Atlanta, GA, United States
Profile photo of Karyn Swoopes
Karyn S.
Atlanta, GA, United States

Services

Categories

Community Development Public Relations Marketing Social Media

Experience

Summary

My professional journey started in New York City in State Farm's public affairs department where I honed my corp comms and marketing skills. Later I was recruited to manage the marketing and biz dev efforts of an Atlanta PR agency.

Work history

Business Development and Marketing Manager
Managed the office’s ongoing business development and agency visibility efforts. Drafted internal communications and intranet articles. Produced digital news series and marketing tool. Produced content for and managed agency's social channels.
Business Development and Marketing Manager
Developed clear and concise communication plans to deliver forecasts, complex technical data and statistics. Managed company's internal communications. Led and managed company's corporate citizenship efforts. Developed copy and managed social channels.
Communications Manager, Public Affairs
Executed strategic communications activities that drove greater brand awareness and enhanced brand positioning. Acted as company spokesperson; developed executive communications materials including talking points and news releases.

Education

Accreditations

University of Virginia
BA/Spanish

Skills

Skills

communications community community building corporate communications public relations social media management social media

Tools

Constant Contact Facebook Snapchat Instagram Facebook Advertising Mailchimp Hootsuite Eventbrite Powerpoint Twitter

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 24hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Events Food PR & Communications

What I read

Travel and Leisure, NYTimes, New York Magazine, The New Yorker, WSJ, Washington Post, Cooks Illustrated

Side projects

The Paul Millsap Foundation - building out the foundation and developing their communications plan

Ideal team

Small - medium sized teams that are expressive and have a vision. Managers and clients who provide guidance and feedback without being micro-managers