Profile photo of Kasey Riley

Kasey R.

Average rate
$75/hour
  • Joined October 2016

Creative communicator with exp. writing for PR, Grants, Mktg Proposals and Plans. Adept at developing strategic plans for non-profits.

  • Kansas City, MO, United States
Profile photo of Kasey Riley
Kasey R.
Kansas City, MO, United States

Worked with

Services

Categories

Public Relations Marketing Strategy Social Media SEO

Experience

Summary

Greetings! Wtih 20 plus years teaching, 10 years as a communications director, and 1 year as freelance writer and CMO for a small, locally-based Kansas City business, I am "seasoned" but always learning.

Work history

Folly Theater
Marketing Manager
Developed public relations and digital strategy for Folly Theater with a focus on content marketing to increase awareness and ticket sales. Developed marketing plan and Web upgrade proposal. Managed social media with a 60% increase in followers.
Director of Communications
Developed and managed advertising and PR for the library's 13 locations and served on the library leadership team. Developed strategic plans and marketing plans for the library and foundation with significant success, most notably, the Truck campaign.
Full Time Communications Faculty
Developed curriculum and instructed core courses in the advertising and PR concentration, served on university marketing committee and was appointed by university president to serve on branding committee. Developed and instructed senior capstone program.

Portfolio

Library Courier Truck Campaign

Developed concept in conjunction with Barkley Advertising Agency Creative Director, Tom Demetriou and developed strategic communication plan for truck launch that resulted in local and national media coverage including a mention on NPR's Blog of the Nation.

6by6: Ready to Read Program

Developed program in cooperation with library staff, American Library Assocation, and local artist Brad Sneed. Program won awards, was adopted by State Library of Kansas for state-wide rollout and was the subject of a 2016 book promoting early childhood literacy.

Literacy for All Luncheon

Developed concept, plan and implemented the first annual Literacy for All Luncheon to commemorate the 25th Anniversary of Literacy Kansas City. The event yielded over $50K in its inaugural year and is now an annual Kansas City event. n

Education

Accreditations

Communications
Master of Arts in Teaching
Master of Arts in Liberal Studies: Advertising and History

Skills

Skills

branding communications content creation content curation content marketing

Tools

Canva Wordpress Google Analytics Twitter Advertising Facebook Advertising

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 35hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Education Government Music

What I read

IABC. EnterpriseMarketer, Content Chemistry by Andy Crestodina, Gladwell, Godin and the Wall Street Journal

Side projects

Strategic planning for Whoop Dee Doo (arts org), American Gifts International, Literacy Kansas City, developing locally based business: The Fat Plant Society specializing in handmade succulent planters.

Ideal team

I like to work with teams of up to 10 people in a highly collaborative and jovial style. Work is work but it can also be fun when we are all open to learning and collaborating. I am always learning.