Profile photo of Kate Kendall

Kate K.

Average rate
  • Plus member
  • Featured
  • Payable
  • Joined November 2014

Founder and CEO at CloudPeeps. Entrepreneur, marketer, community builder, and writer. Experienced advisor to tech startups.

  • Melbourne VIC, Australia
Profile photo of Kate Kendall
Kate K.
Melbourne VIC, Australia

Worked with




I'm an entrepreneur, marketer, community builder, writer, and startup advisor. I founded this platform, CloudPeeps, and run consulting out of my company, Indie Labs. I also help female founders through my accelerator Atto.VC.

CloudPeep clients

1 x Half Hour Startup Marketing Consulting Session
Apr 2019 to May 2020
Well-Spoken Interviewer (To Interview Existing Clients Via Online Video)
Apr 2017 to Nov 2017
1 x Half Hour Startup Marketing Consulting Session
Apr 2017 to Apr 2017
1 x Half Hour Startup Marketing Consulting Session
Jul 2016 to Dec 2016
1 x Half Hour Startup Marketing Consulting Session
Apr 2016 to Dec 2016
Building Cochrane online community
Apr 2016 to Jul 2017
1 x Half Hour Startup Marketing Consulting Session
Feb 2016 to Dec 2016
1 x Half Hour Startup Marketing Consulting Session
Feb 2016 to Dec 2016
1 x Startup Marketing Consulting Session
Jan 2016 to Dec 2016
1 x One Hour Startup Marketing Consulting Session
Jan 2016 to Dec 2016

Work history

Founder and CEO
CloudPeeps is a Saas-marketplace that helps businesses and professional freelancers do great work together.
Managing Director
Indie Labs is a product platform and services studio, established in 2018 by serial founder Kate Kendall. We launch, grow, and advise global tech startups.
Founder and Program Lead
Atto is an online-driven pre-accelerator program designed to help female founders launch tech companies in an independent, scalable, and sustainable manner.
Founder and CEO
The Fetch is a curated guide to the best events and industry reads for professionals. Subscribe to our weekly emails to discover what's happening!
Community Consultant
Stripe is the world's largest developer-oriented commerce company, helping small and large companies accept web and mobile payments. I helped them launch in Australia.
Board Member
The Aussie Founders Network is a member-driven community of Australian founders, investors, and industry advisors. Our mission is to support, build and elevate the role and impact of the Aussie tech community, globally.
Conference Organizer
The alternative startup conference for bootstrappers, self-funded companies, and indie makers.
Digital Director
Niche Media is a magazine publishing company located in Melbourne, Australia.

Reviews and references




David Hathaway

Kate has the unique ability to make everyone feel special and important - no matter their role: small or large. She is a talented leader, and also knows how to look beyond the current state of things to drive business to its next stage of growth. She empowers those who work with her to take on an attitude of joy and thoughtful reciprocity. She is not only hands-down an impressive business woman, but a thought-leader in the freelancing industry! Fantastic!

Shannon Byrne

Kate is an incredible person to work with. She's invested in ensuring the team has what they need to be successful and is a master at sharing thoughtful, constructive feedback. She creates a collaborative environment, resulting in quality work everyone can be proud of. I've truly appreciated her transparency and interest in educating me on anything outside my direct role so that we're all working towards the same goal.

Mat Holroyd

I have worked with Kate for years on numerous projects, and have always found her professional and dedicated to results. I highly recommend her for any team or client, for her vision, ability to execute a plan, and leadership skills.

Lauren Jewell

Kate is a force of nature and a total pleasure to work alongside! With every project we've embarked on, Kate both delivers and demands excellence. Her work ethic is unparalleled. She’s wonderfully direct and authentic in equal measure. I admire the way she navigates being both humble and innovative in a leadership position. She has a sophisticated business acumen that’s perfectly balanced with an open heart and genuine passion for community. I'd welcome any future opportunities.


General Assembly: 10 Startup Founder Blogs That Every Entrepreneur Should Read

General Assembly featured my blog at as number one in a list of the best blogs for entrepreneurs. "Follow her blog for thoughtful advice on everything from startup culture and business etiquette, to leadership and creativity."

The Fetch Kickstarter Campaign

In 2014, I ran a Kickstarter campaign for The Fetch community, raising over $50K from backers and sponsors.

CloudPeeps's beta launch on Product Hunt

In early 2014, I submitted CloudPeeps to Product Hunt a few months after we launched. We ended up being the highest ranked startup that day. NB: The site has grown considerably since then and it's not uncommon to see thousands of upvotes on popular PH products now.

Creative Mornings speech and other public speaking

I'm a personable public speaker, keynote and panelist (visible at and hosted many high-rated workshops directly, and via Skillshare and General Assembly. Here's an example from my Creative Mornings Melbourne talk from late 2012 that was featured on Lifehacker.

Magazine cover story and profile on Google including an interview with Marissa Mayer

I've published a fair bit of business feature writing from my journalism days. This included writing 5000-plus word features on Google, Microsoft, L’Oréal, brand management, marketing education, direct marketing metrics, a monthly column and more.

Event management and offline community organizing with Socialmelb and more

I've been an offline community organizer since 2007, working on many professional events and industry associations. These include Socialmelb, Social Media Club, Silicon Beach, Travel Massive, Instameets, Women 2.0 Founder Friday, Down Under NY Tech, Email Marketing Meetup and Freelance Friday.



Bachelor of Science (Microbiology/Biotechnology)
Masters of Business (Marketing)



blogging branding community ambassador programs community building editorial content curation digital media marketing strategy social media lean startups


Slack Asana Github Trello Google Analytics Wordpress Twitter Facebook Advertising Xero Campaign Monitor Canva Buffer Instagram Quibb Intercom


Seeking work


  • Available during business hours, evenings, and weekends


  • Can work 10hrs per week
  • Can commit to 3-6 months


Industries I love

Advertising & Marketing Events Media PR & Communications Professional Services Retail Science Tech Travel Venture Capital

What I read

I love reading content from Buffer, Crew, First Round Review, Brain Pickings, CMX, Feverbee, Quibb, Product Hunt and The Fetch :). Susan Cain's Quiet: The Power of Introverts, Remote by 37signals and Hooked by Nir Eyal are currently on my Kindle.

Side projects

I built The Fetch to 10 different cities and a reach of 70K professionals. I created one of Melbourne's longest-running meetups, Socialmelb. Now, I'm working on Freelance Friday – a global coworking meetup for independents, creatives and entrepeneurs.

Ideal team

I like lean and ambitious teams who are action-focused. I like keeping communications short and geared towards the goal. I believe trust is one of the most important things between teams, clients and freelancers. Working with reliable folks is a must.