Kate S.
- Joined February 2018
Designer, Creative Director and Social Media Strategist/Content Creator
- San Francisco, CA, USA
Experience
Summary
I specialize in brand strategy & design, interactive ideation, social media strategy and content creation, website & mobile application design, UX/UI design, and interactive marketing & advertising.
Work history
Portfolio
Revel and Rouse Instagram Launch
It was up to me to figure out the social strategy and execution of all content for the new brand. Working with one other team mate, we launched the brand's social presence with several content themes, and kicked off with a new photography style/overarching look and feel.
Sunkist Site Redesign
Sunkist, well-known citrus growers, had a site that had been designed years ago. It was a mess — everything needed an overhaul. And not just the Consumer site, but also Foodservice, Retail, and Growers sites as well. We started with a content strategy, then moved to UX and UI.
HP Social: Consumer Laptops
When I was hired at designkitchen as the Creative Director of their San Francisco office, I also inherited a small portion of HP’s social content. My goals: grow the account organically, uplevel the creative coming out of the office, and grow the office’s capabilities.
Starbucks Coffee Stories Campaign
When Starbucks redesigned their packaging to include stories about each coffee—some more cryptic than others—they turned to us to help them bring those intriguing tales to life. We created an elegant, scalable website that decodes the various packaging elements.
Sunkist Social Content
Knowing that our target audience was parents of younger kids, we decided to use a lighter tone of voice to entertain them (cleverly reminding them that fruit can be fun), while also inspiring them with cute snack ideas for their little ones.
Full Portfolio Site
Please visit www.kateshay.com to see my full portfolio site.
Availability
Not seeking workAvailable
- Not specified