Profile photo of Kate Shay

Kate S.

Average rate
$65–90/hour
  • Joined February 2018

Designer, Creative Director and Social Media Strategist/Content Creator

  • San Francisco, CA, USA
Profile photo of Kate Shay
Kate S.
San Francisco, CA, USA

Experience

Summary

I specialize in brand strategy & design, interactive ideation, social media strategy and content creation, website & mobile application design, UX/UI design, and interactive marketing & advertising.

Work history

Noise 13
Creative Director, Director of Business + Innovation
designkitchen
Creative Director
Edelman
VP, Associate Creative Director
tibbr
Creative Director
AKQA
Freelance Senior Art Director
Publicis
Senior Art Director

Portfolio

Revel and Rouse Instagram Launch

It was up to me to figure out the social strategy and execution of all content for the new brand. Working with one other team mate, we launched the brand's social presence with several content themes, and kicked off with a new photography style/overarching look and feel.

Screen shot 2018 02 15 at 2.27.32 pm

Sunkist Site Redesign

Sunkist, well-known citrus growers, had a site that had been designed years ago. It was a mess — everything needed an overhaul. And not just the Consumer site, but also Foodservice, Retail, and Growers sites as well. We started with a content strategy, then moved to UX and UI.

Screen shot 2018 02 15 at 2.33.24 pm

HP Social: Consumer Laptops

When I was hired at designkitchen as the Creative Director of their San Francisco office, I also inherited a small portion of HP’s social content. My goals: grow the account organically, uplevel the creative coming out of the office, and grow the office’s capabilities.

Screen shot 2018 02 15 at 2.34.38 pm

Starbucks Coffee Stories Campaign

When Starbucks redesigned their packaging to include stories about each coffee—some more cryptic than others—they turned to us to help them bring those intriguing tales to life. We created an elegant, scalable website that decodes the various packaging elements.

Screen shot 2018 02 15 at 2.35.11 pm

Sunkist Social Content

Knowing that our target audience was parents of younger kids, we decided to use a lighter tone of voice to entertain them (cleverly reminding them that fruit can be fun), while also inspiring them with cute snack ideas for their little ones.

Full Portfolio Site

Please visit www.kateshay.com to see my full portfolio site.

Availability

Seeking work

Available

  • Not specified