Profile photo of Katherine Fernandez-Blance

Katherine Fernandez-Blance

Average rate
$75/hour
  • Joined November 2015

Award-winning marketing communications professional with a Masters in Professional Communication. Writer, editor and strategist.

  • Toronto, ON, Canada
Profile photo of Katherine Fernandez-Blance
Katherine Fernandez-Blance
Toronto, ON, Canada

Worked with

Availability

Seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 1+ years

Services

Categories

Content Public Relations Strategy Marketing Paid Advertising

Experience

Summary

Award-winning communications strategist with a knack for storytelling and branding. Five years of journalism, marketing and consulting experience further qualified with a Masters in Professional Communication.

Work history

Brand Marketing Coordinator
Managed the university's central advertising campaigns and market research projects. Worked closely with agency partners and divisional colleagues to ensure brand alignment.
Communications Consultant
Provided content editing and strategic support to growing business looking to streamline their marketing.
Content Specialist
Developed tailored content strategies for a range of websites throughout the university. Conducted qualitative audits and produce deliverables such as logos, colour palettes and site navigation tables.
Marketing Associate/Content Writer
Wrote white papers, eBooks, executive guides and blog posts. Interviewed clients for press releases and case studies. 

Reporter
Pitched, interviewed and produced stories for the City department, for both print and online publication.
Reporter
Contributed to a series on local experiences with 9/11 that was nominated for an Ontario Newspaper Award. Pitched and wrote articles on business, local politics, international affairs, culture and sports while working under a strict daily deadline.
Editor in Chief
Managed a staff of 30 reporters, photographers and sales associates and edited all editorial content for the twice-weekly newspaper.

Portfolio

Award-winning digital content strategy

Created to help a client diversify their business offerings and industry partners. Winner of 2 IABC Gold Quill Awards (Merit Award for Communication Management and Sharon Berzok Student Award.)

Media Kit

Media Kit created for a fictitious app company, as part of Strategic Media Relations (Master of Professional Communication) coursework.

Executive Guide

Content marketing piece targeted to senior higher education administrators.

Corporate Blog Post

Content marketing piece targeted to senior higher education administrators.

Journalism clipping

An article in celebration of a life lived. Appeared in the Toronto Star.

Blog Post- The Communication Ideal

Personal musings on communication.

Education

Accreditations

Ryerson University
Master of Professional Communication
Queen's University
Bachelor of Arts (Honours)- Global Development Studies
Ryerson University- Chang School of Continuing Education
Writing for Magazines and the Web
Ryerson University
Advanced Digital and Professional Development Certificate
Ryerson University
Strategic Communication Workshop

Skills

Languages

English

Native or bilingual proficiency

Skills

writing communications content strategy blogging content creation content marketing journalism advertising editing marketing strategy

Tools

Twitter Facebook LinkedIn InDesign Wordpress Instagram Hootsuite Powerpoint Pinterest Snapchat Tweetdeck Asana Canva

Interests

Industries I love

Advertising & Marketing Education PR & Communications Consumer Products Professional Services Tech Travel

What I read

Toronto Life, the Globe and Mail, the New York Times.

Side projects

Mentor with the Ryerson ProCom Connect Mentorship Program, Former Volunteer Director of Social Media and Communications for the One Justice Project.