Profile photo of Katherine Fernandez-Blance

Katherine Fernandez-Blance

Average rate
$50/hour
  • Joined November 2015

Master of Professional Communication. Writer, editor and strategist focused on social media, marketing and public relations.

  • Toronto, ON, Canada
Profile photo of Katherine Fernandez-Blance
Katherine Fernandez-Blance
Toronto, ON, Canada

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Social Media Copywriting Content Public Relations Email

Experience

Summary

Communications strategist with a knack for storytelling. Four years of experience in journalism and B2B
content marketing. Master of Professional Communication candidate.

Work history

Content Writer/Marketing Associate
Wrote white papers, eBooks, executive guides and blog posts focused on issues related to higher education and non-traditional students. Interviewed clients for press releases and case studies.
Centre for Communicating Knowledge
Content Creator
Currently working on developing a faculty member's new website. In charge of strategy, organization of site as well as content creation.
Reporter
Pitched and wrote for the City department, producing an average of six stories a week for print and online publication, all of which involved interviewing a range of people. Created SEO headlines. Wrote features and breaking news pieces.
Reporter
Contributed to a series on local experiences with 9/11 that was nominated for an Ontario Newspaper Award. Pitched and wrote articles on business, local politics, international affairs, culture and sports while working under tight deadlines.
Freelance Reporter
Pitched and wrote a series of unique stories on the Canadian Appathon 2 for online publication. Shot video footage and took photos to go alongside each story

Portfolio

Four Ways to Improve International Recruitment and Drive Enrollment

In this executive guide which I wrote for the content marketing wing of my former company, I explored the ways universities can improve their international recruitment efforts, while tying the content back to our product.

Blog Post: The Communication Ideal

This blog is part of a series that explores issues facing modern communications professionals today.

Education

Accreditations

Ryerson University
Master of Professional Communication
Queen's University
Bachelor of Arts (Honours)- Global Development Studies
Ryerson University- Chang School of Continuing Education
Writing for Magazines and the Web
Ryerson University
Advanced Digital and Professional Development Certificate
Ryerson University
Strategic Communication Workshop

Skills

Skills

writing public relations communications social media strategy content strategy blogging content creation content marketing social media management journalism

Tools

Twitter Facebook LinkedIn InDesign Photoshop Wordpress Instagram Illustrator Hootsuite Powerpoint Pinterest Snapchat Storify Tweetdeck

Interests

Industries I love

Advertising & Marketing Education PR & Communications

What I read

Toronto Life, the New York Times, Vice News.

Side projects

Social Media Coordinator at Cave to Cloud (Program anniversary event), Member of Canadian Public Relations Society.