Katie C.

  • Payable
  • Joined April 2018

I am a skilled Content Marketer, Social Media Strategist, and Event Producer who is passionate about music, travel and my dog, Chicken.

  • Austin, TX, USA
Profile photo of Katie Crenshaw
Katie C.
Austin, TX, USA

Worked with

Experience

Summary

Experienced Marketing Specialist with a demonstrated history of working in the online media industry. Skilled in content creation, paid and organic social media strategy, and event production.

Work history

Arden Media
Client Services and Marketing Specialist, Events Manager
Collaborate with Editor in Chief and editorial team to build and send a newsletter to 200,000+ recipients, daily. Lead event, marketing and social media strategies to increase brand impressions, awareness, and engagement for (3) B2B publications.
Social Media Specialist – Specialty Select Brands (Aloft, Four Points, Element)
Led global social media strategy across 3 brands to drive overall brand awareness, increase brand follower base (77% across brands), and engage with new and existing audiences.
Live In The Vineyard
Hospitality and Social Media Manager
Expanded social media presence by identifying demographics of key consumer groups and creating targeted brand awareness plans. Acted as Hospitality Manager and Event Specialist throughout bi-annual, private music, food, and wine focused festivals/ events.

Portfolio

Aloft Hotels - Global Social Media Channels

As the Global Social Media Specialist for Aloft Hotels, I wrote, edited, scheduled, and monitored all social copy and assets for the brand. I focused on using fun, lifestyle-based content in order to engage with our target audience, and drive buzz around various paid and organic campaigns.

Four Points by Sheraton - Experiential Website

As the Global Social Media Specialist for the SSB brands at Starwood Hotels, I launched and managed three experiential websites that consumers were driven to for information, assets, and brand stories.

RCR Wireless - Daily Newsletter

In my role as the Marketing manager for Arden Media and RCR Wireless News, I collaborate with a global editorial team to compile and send daily and weekly newsletters to 120,000+ subscribers. I am skilled in Eloqua and WordPress.

Availability

Seeking work

Available

  • Not specified