Kat L.

  • Pro
  • Featured
  • Payable
  • Joined December 2014

Create. Curate. Communicate. I empower businesses to grow their brand online, through strategy, content, social media & community building.

  • Berlin, Germany
Profile photo of Kat Loughrey
Kat L.
Berlin, Germany

Worked with

Services

Categories

Social Media Strategy Content Growth Community

Experience

Summary

A trained communications professional: I'm a specialist in digital comms & branding here to help you and your business crush it like a pro online, with skills developed over the last 12 yrs working in startups, sports, entertainment, and government.

CloudPeep clients

Scout (Leads)
Nov 2017 to Apr 2018
Social Media Manager
Aug 2017 to Apr 2018
1 x Content & Community Strategy Package
Feb 2017 to Feb 2018
Freelance copywriter for education tech startup
Dec 2016 to May 2017
Social/Growth Marketing Lead
Oct 2016 to Aug 2017
Social Media Curator
Apr 2015 to Sep 2017
Social Media Lead
Mar 2015 to ongoing
Scale Angels Community Manager
Mar 2015 to May 2018

Work history

Digital Executive
I delivered content marketing initiatives across multiple digital platforms, style guides, copy-editing, web/online training materials, digital & content strategy, social media, and lead content on two website and intranet redesign projects.
City of Boroondara
While completing a Masters in Communications, I worked at the City of Boroondara, receiving a fantastic grounding in communications, marketing and PR – both on-and-offline - in a very active in-house communications team.
State Promotions Coordinator (Vic)
I was responsible for developing, sourcing and managing all written online editorial content for Melbourne section of ITM. I coordinated, maintained and developed ITM's social networking presence and managed the local contributors/community.
Digital Advisor
In the past year, I have provided ongoing social media strategy and guidance to clients across the dance music industry (DJs + event organizers) and to the ADCAN Awards (http://adcanawards.com).
Content Specialist
As the main native speaker for this German team, I have been working with Picter since their inception to develop meaningful content across their digital assets, provide marketing recommendations, and support their community & online growth.
Social Media Advisor [volunteer]
A highlight in 2016, identifying and engaging key influencers across the film industry through outreach and lead generation was highly successful, resulting in highest number of submissions to date and an award from the UK Prime Minister.

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Kat was a fantastic curator of job leads for CloudPeeps. Thank you! A+

I'm leaving a second review for Kat for her work on The Fetch as her work has been incredible. She's professional, caring and such an amazing content curator. She is super great at finding the best of the internet and condensing it down into digestible pieces. Thanks, Kat!

Kat is simply great! She's been curating content for our social channels at CloudPeeps and Freelance Friday. She really understands trends and how to curate content from the perfect resources to build brand. She's diligent, communicative and has shares ideas around her specific expertise.

References

Rene' Lovecraft

Kat is absolutely wonderful to work with. She communicates clearly, so there is never any question when it comes to deadlines or expectations. I would highly recommend working with Kat on your next project and seeing just how amazing she truly is!

Laura McKenzie

Kat was a consistent and reliable source of content curation and newsletter preparation for over 3 years at Scale. She understood our vision and conveyed that perfectly through all forms of media with very little supervision. I would highly recommend her.

Portfolio

Content roll-out for website launch

[2016] I worked with the Picter team in Germany to develop their website content and various content assets, ready for their closed beta (and then the subsequent open beta) launch.

How to move overseas as a freelancer – a checklist [CloudPeeps blog]

[2016] A blog post I wrote for those considering making the move to freelancing while also moving to a new country, from my own personal experience.

5 tips for managing clients across different time zones [CloudPeeps blog]

[2016] A blog post I wrote for freelancers on managing clients across multiple time zones.

Education

Accreditations

Masters of Arts (Communications)
Bachelor of Arts/Law

Skills

Languages

Japanese

Elementary proficiency

German

Limited working proficiency

Skills

social media management social media strategy corporate communications community style branding content curation content strategy

Tools

Buffer Hootsuite Mailchimp Slack Adobe Photoshop Canva Moz Asana Trello

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 10hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Animals & Pets Entertainment Music PR & Communications Tech Travel

What I read

Love to read non-fiction books about travel, the music industry and world issues, as well as a variety of magazines (eg Monocle, Fast Company, National Geographic). Fan of various blogs like Zen Habits, Buffer Blog and Be More With Less.

Side projects

City Organizer, Freelancer Fridays Berlin (coworking meetup). Copy-editor at 'Dancecult: Journal of Electronic Dance Music Culture' since 2013.

Ideal team

I enjoy working with collaborative and communicative teams who value efficiency, openness and a strong desire to gets things done properly. In terms of focused work, I work best autonomously but highly value brainstorming and collaboration in sprints.