Profile photo of Kat Loughrey

Kat L.

Average rate
  • Pro
  • Featured
  • Payable
  • Joined December 2014

Create. Curate. Communicate. I empower businesses to grow their brand online, through strategy, social media, content & community building.

  • Berlin, Germany
Profile photo of Kat Loughrey
Kat L.
Berlin, Germany

Worked with



Social Media Strategy Content Growth Community



A trained communications professional, I'm a digital consultant eager to share my extensive skillset developed over the last 12 years from working within startups, sports + entertainment, government, and music media with you and your business.

CloudPeep clients

Scout (Leads)
Nov 2017 to ongoing
Social Media Manager
Aug 2017 to ongoing
1 x Content & Community Strategy Package
Feb 2017 to ongoing
Freelance copywriter for education tech startup
Dec 2016 to May 2017
Social/Growth Marketing Lead
Oct 2016 to Aug 2017
Social Media Curator
Apr 2015 to Sep 2017
Social Media Lead
Mar 2015 to ongoing
Scale Angels Community Manager
Mar 2015 to ongoing

Work history

Digital Executive
I delivered content marketing initiatives across multiple digital platforms, style guides, copy-editing, web/online training materials, content strategy (as part of the digital strategy) as well as a focus on IA and UX for the website and intranet.
City of Boroondara
While completing a Masters in Communications, I worked at the City of Boroondara, receiving a fantastic grounding in communications, marketing and PR – both on-and-offline - in a very active in-house communications team.
State Promotions Coordinator (Vic)
I was responsible for developing, sourcing and managing all written online editorial content for Melbourne section of ITM. I coordinated, maintained and developed ITM's social networking presence and managed the local contributors/community.
Digital Advisor
In the past year, I have provided ongoing social media strategy and guidance to clients across the dance music industry (DJs + event organizers) and to the ADCAN Awards (

Reviews and references



Recent reviews

I'm leaving a second review for Kat for her work on The Fetch as her work has been incredible. She's professional, caring and such an amazing content curator. She is super great at finding the best of the internet and condensing it down into digestible pieces. Thanks, Kat!

Kat is simply great! She's been curating content for our social channels at CloudPeeps and Freelance Friday. She really understands trends and how to curate content from the perfect resources to build brand. She's diligent, communicative and has shares ideas around her specific expertise.


Rene' Lovecraft

Kat is absolutely wonderful to work with. She communicates clearly, so there is never any question when it comes to deadlines or expectations. I would highly recommend working with Kat on your next project and seeing just how amazing she truly is!

Laura McKenzie

Kat was a consistent and reliable source of content curation and newsletter preparation for over 3 years at Scale. She understood our vision and conveyed that perfectly through all forms of media with very little supervision. I would highly recommend her.


Content roll-out for website launch

[2016] I worked with the Picter team in Germany to develop their website content and various content assets, ready for their closed beta (and then the subsequent open beta) launch.

How to move overseas as a freelancer – a checklist [CloudPeeps blog]

[2016] A blog post I wrote for those considering making the move to freelancing while also moving to a new country, from my own personal experience.

5 tips for managing clients across different time zones [CloudPeeps blog]

[2016] A blog post I wrote for freelancers on managing clients across multiple time zones.



Masters of Arts (Communications)
Bachelor of Arts/Law



social media management social media strategy corporate communications community style branding content curation content strategy


Buffer Hootsuite Mailchimp Slack Adobe Photoshop Canva Moz Asana Trello


Seeking work


  • Available during business hours only


  • Can work 10hrs per week
  • Can commit to 6 months to 1 year


Industries I love

Animals & Pets Entertainment Music PR & Communications Tech Travel

What I read

Love to read non-fiction books about travel, the music industry and world issues, as well as a variety of magazines (eg Monocle, Fast Company, National Geographic). Fan of various blogs like Zen Habits, Buffer Blog and Be More With Less.

Side projects

Organizer, Freelancer Fridays Berlin. Organizer, Social Rumble Berlin. Curator with Copy-editor at 'Dancecult: Journal of Electronic Dance Music Culture' since 2013.

Ideal team

I enjoy working with collaborative and communicative teams who value efficiency, openness and a strong desire to gets things done properly. In terms of focused work, I work best autonomously but highly value brainstorming and collaboration in sprints.