Kayla H.

  • Joined October 2016

I write industry-driven blog posts for B2B + B2C brands w/ SEO + target audience in mind. Also skilled in community management + social.

  • Minneapolis, MN, United States
Profile photo of Kayla Hollatz
Kayla H.
Minneapolis, MN, United States

Services

Categories

Public Relations Social Media Community Marketing Content

Experience

Summary

I've been blogging professionally for three years and have worked with a wide range of small to mid-sized businesses on creating blog content that entices their readers to connect and convert.

Work history

FleishmanHillard
Assistant Account Executive
Areas of experience include social media strategy, media relations, conversation analysis, influencer relations, social media monitoring, and analytics research.
ThinkSEM
Public Relations Manager
· Create a comprehensive public relations strategic plan. · Update social media channels and manage online communities. · Write relevant and consistent blog content that fits with content marketing strategy.

Portfolio

Call-to-Action Buttons: Color vs. Contrast

Your call-to-action (CTA) button is the most important thing on your landing page. We’re getting down to the nitty-gritty of how to use color and contrast to increase your conversion rates.

10 Tools to Help With Your Content Marketing Strategy

Content marketing has become a trending topic for a reason. It’s not enough to just create content, publish it, and cross your fingers (and toes) that it dazzles readers. Here’s a list of ten tools we’ve compiled to help your content marketing strategy.

Social Share Buttons on Landing Pages: Keep or Throw?

With the rise in social media sharing, we’ve seen the social share buttons trend skyrocket but are social share buttons good for your landing page conversions?

Death to the Submit CTA Button

How many times have we seen the same vague, passive copy being used by businesses begging us to click their call-to-action (CTA) buttons? Too many times to count. How can we fix the submit button epidemic?

Education

Accreditations

University of Minnesota, Mankato
Mass Media and Creative Writing

Skills

Skills

content marketing community building email marketing digital marketing blogging social media marketing brand strategy copywriting SEO writing

Tools

Asana Bitly Buffer Canva Cision Contently Facebook Google Analytics Instagram LinkedIn Mailchimp Medium Periscope Pinterest Wordpress

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Health & Wellness Music PR & Communications Professional Services