Profile photo of Kayla Naab

Kayla N.

Average rate
$50–150/hour
  • Joined August 2018

Kayla Naab is a published writer and journalist, content creator, branding & marketing specialist and consultant ⚡

  • Austin, TX, USA
Profile photo of Kayla Naab
Kayla N.
Austin, TX, USA

Worked with

Services

Categories

Content Copywriting Marketing SEO Strategy

Experience

Summary

I began my career trajectory as a copywriter, cultivating brand-voiced, customer-targeting blogs & website content for companies. From there, I learned the data-side, the tech, the social and everything I needed to know, all while writing constantly.

Work history

Director of Content Management (Consultancy)
I was brought on as a consultant to manage the editorial calendar, content strategy, site optimization, UX improvements, and other major changes to the content for this media publication.
Director of Marketing
I worked for two years bringing on a team of marketing professionals to provide agency-level services for HVAC, Telecom, and other local businesses nationwide. I managed a team of up to 8 people and provided all multi-channel marketing strategy.
Marketing & Branding Consultant
Jenny is my former supervisor. When Sequoia was purchased, she hired me at her new agency to manage brand development, content strategy, and outreach for her new clients. I still consult for her company and work with her clients.
Content Consultant
Trustify is a security & private investigation firm and I have provided content consultancy, copywriting, editing, and optimization services for their brand including blogs, site content, and other promotional copy.
Content Consultant
I work with The Launch Planner as a content consultant and writer. I ghost-write blog posts, email copy, landing pages, and collateral, including e-books and workbooks, for this entrepreneur-facing, womens empowerment brand.
Content & Optimization Consultant
Haley Marketing is an agency that primarily serves staffing companies, recruitment firms, and HR companies. I provided them with site copy, blogs, e-learning copy, internal copy and other writing services for over two years.
Optimization Specialist
I worked for Native Commerce - an online content agency and facet of DigitalMarketer.com - for a 6 month contract optimizing all of their content properties for search, creating social strategy, managing the editorial team, and improving processes.
Lead Content Manager
I worked with Gotcha for two years managing content (sites, external content, blogs, etc.) for over 100 clients in the medical and healthcare industries. I strategized all content, wrote entire websites, managed and wrote blogs, optimized all sites, etc.

Portfolio

Objectification, Censorship, and Global Femaleness

This is an article for SOMA Magazine - a culture, fashion, and art publication online & in print - where I interview prominent fashion designer Elnaz Gargari and we discuss feminism and globalism in fashion, her recent awards and her inspiration for her work.

8 Reasons Conscious Companies Should Hire Remote Employees

I wrote this piece for Conscious Company Magazine earlier in the year, motivated by how often companies choose not to hire employees remotely for arbitrary reasons. I make the case for remote employees not just for the benefit of those employees' satisfaction, but for the larger impact.

About Bodies: Assuming the Insides by Perceiving the Outsides

I wrote this thinkpiece about body positivity and what we assume about thin bodies, muscular bodies, heavy bodies and every body. I make the case that what we assume about a person's exterior isn't implicative at all of who they are, what they're capable of, or what they believe.

An Interview with Judith Estrada Garcia: Best in Show

I work on the executive board of my city's Arts council. At our recent gallery show - themed in celebration of women - we chose Judith Estrada Garcia as Best in Show. I interview her about the impact of her immigration to the US, her inspiration for her anti-sexual-assault painting, and more.

5 Things You Didn't Know Private Investigators Can Do For Attorneys

I wrote this blog post - and countless other pieces of content - for my client Trustify. This piece aims to address that it isn't just jealous spouses or big corporations who employ private investigators - there is actually a symbiosis between attorneys and PIs that should be addressed.

Quantify Your Priorities to Get Sh*t Done

I wrote this piece for Linkedin Pulse to help entrepreneurs and business individuals to provide their top priorities with a quantifiable "score" to make it easy to put things in order in terms of priority, urgency, weight, and importance.

Skills

Languages

English

Native or bilingual proficiency

Skills

brand strategy branding blogging content content strategy copywriting digital marketing editorial journalism writing

Tools

Wordpress SEMRush Medium LinkedIn Google Analytics Facebook Canva Buffer Mailchimp Constant Contact CoSchedule Asana Slack Instagram Twitter

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Education Entertainment Fashion Food Health & Wellness Media PR & Communications

What I read

Business-related magazines, fashion magazines and blogs, art publications, poetry, all types of fiction, entertainment content, marketing blogs

Side projects

I am launching a magazine, I write and publish poetry and short stories, I volunteer

Ideal team

I like working with startups, small companies, solopreneurs, artists, and creators. I will work with larger companies if the bureaucracy is controlled and the dynamic is creative, unique, and fun. I also appreciate clients who trust my expertise.