Kelly A.

  • Joined May 2017

I am an Art Director and Designer with over 17 years of experience.

  • Phoenix, AZ, United States
Profile photo of Kelly Ashworth
Kelly A.
Phoenix, AZ, United States

Worked with

Services

Categories

Design Copywriting

Experience

Summary

I am a designer, art director, and branding expert specializing in the wedding, events, and creative services industries. I have worked in agency settings with large, international clients as well as on my own with boutique firms.

Work history

Art Director
I developed and designed the brand’s aesthetic, which includes its logo, website design, newsletter templates, house ads, various page and post templates and business cards. I also oversee all creative for The Book, the brand’s digital magazine.
Graphic Designer
Designed marketing and promotion pieces for Kahala's family of QSR brands: Cold Stone Creamery, TacoTime, Great Steak, Blimpie, Tim Hortons, Rocky Mountain Chocolate Factory, and Samurai Sam's.
Owner, Lead Designer
Brand strategy and execution, art direction and graphic design services as well as stationery and event design for a worldwide clientele.

Reviews and references

References

Marci Miranda

I can't recommend Kelly highly enough. Whether creating a simple ad or a national campaign, she put the same level of creativity, collaboration, and beauty into everything she touched. She met tight deadlines with high quality work. A polished professional, she effectively communicated with leadership, easily providing rationale for her ideas. She continually strives to perfect her craft and is passionate about good design. She has a great personality, sharp wit, and she'd be great on your team.

Lily Ciric Hoffmann

Kelly is a graphic design storyteller turning client visions into beautiful and elegant designs. She will wow you with her end products, just look at her portfolio or Instagram account! She's the best designer that I have ever had the pleasure to work with and she both delivers and demands excellence. And what I like the most about Kelly is that she enjoys working with people who are passionate about what they do and loves the collaborative process. I can't recommend Kelly enough!

Portfolio

Tny splash

Twirl New York Splash Page

This splash page was created to tease the launch of twirlweddings.com to the New York market.

Twirl New York, Vol. 6

Layout for a luxury multicultural wedding that took place in Mexico. Special care was taken to incorporate as many of the colorful details as possible to weave in the backgrounds of the bride and groom.

Acm biz cards

Anne Chertoff Media Branding and Business Cards

Anne Chertoff is one of the most sought after media consultants in the wedding industry, so I created a brand that communicated professionalism with a dash of personality. We included Anne's signature eyeglasses in the logo design to set her apart from the competition.

Cc 2 01

Cold Stone Creamery Gift Cards

Cold Stone Creamery gift cards designed to be distributed in conjunction with an American Express Zync card promotion.

Education

Accreditations

Michigan State University
Advertising + Studio Art

Skills

Languages

English

Native or bilingual proficiency

Skills

advertising graphic design branding infographic design editorial presentation and slide design

Tools

Photoshop Illustrator InDesign

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 15hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Events

What I read

Current events, politics, Fast Company, Communication Arts, The Wall Street Journal, anything travel-related, and classic literature.

Ideal team

I enjoy working with small, engaged teams with open-minded management styles.