Kelly S.

  • Payable
  • Joined May 2016

Digital Marketing Enthusiast! Experience specializing in social media management, website re-design, and conscious capitalism integration.

  • Chicago, Illinois, Estados Unidos
Profile photo of Kelly Shogren
Kelly S.
Chicago, Illinois, Estados Unidos

Worked with

Services

Categories

Social Media Marketing Strategy Content Growth

Experience

Summary

Worked at a digital agency in LA and managed 5 accounts in the tech, food, and fashion verticals. Helped grow following and build audience engagement. Then, I moved to Panama where I worked in-house for an artistic hotel and built up their online presence

Work history

Senior Community Manager
Worked on five different accounts spanning various verticals from food to tech. Managed the entire social process from content creation, daily management, to reporting and analytics. Creative campaigns combining social and guerrilla marketing tactics.
General and Community Manager
Leveraged the beauty of the area, great reviews from the travellers, and worked with popular Panama blogs to help grow the online audience for La Buena Vida. I also redesigned their seven year old website to have a more modern feel and better UX.
Social Media Account Manager
I manage the daily communication between company and clients for 6 accounts. I also manage the growth & engagement on Instagram, Facebook, and Pinterest for these accounts. I also write regularly for the company blog.

Reviews and references

References

Dani

Kelly is an exceptional Social Media Manager. Her attention to detail, outstanding communication, and impressive creativity would make her the perfect candidate for any account lucky enough to have her. Kelly offers a ton of knowledge and expertise within the social media realm. Kelly has also mastered organic social growth and excels in maintaining strong social engagement. My experience working with Kelly was positive, pleasant, and seamless- I would absolutely hire her again!

Byong Bark

Kelly joined us at Social Envi as a Community Manager and soared into a position of thought leadership and established herself as a hard working, independent and invaluable team member. She had a knack for engaging with communities and handled our clients with grace and built great rapport. She was so well organized and took such strong initiative that she appeared to be a bit of a mind reader. Combined with her strategic social media expertise she was a powerhouse for our Agency.

Portfolio

La Buena Vida Website Re-Design

La Buena Vida was operating on their premiere website for 7 years. The user-experience was extremely dated, links were broken, and a lot of information was repeated. I redesigned the website on Squarespace providing an overall better user-experience and modern approach.

Sharky's Woodfired Mexican Grill

Sharky's Woodfired Mexican Grill is a quick-serve chain.. They strive to use almost all organic and local ingredients. I strived to keep their social content fresh and exciting. It's easy to shoot menu items, I liked to have some fun and create beautiful images with engaging and humorous copy.

Belkin

Re-purposing some of today's most famous pop song lyrics or timeless movie quotes to apply to Belkin products. Easily one of my favorite campaigns to brainstorm. The final (approved) content pieces were creative and hilarious pop culture references incorporated with Belkin products.

PTY Life Feature for La Buena Vida

I reached out to the founder and offered him a free two night stay in exchange for a month-long feature on the website, plus additional posts on the social platforms. His visit went phenomenally and we saw an increase in reservations due to the feature and promotion.

Linksys

Wi-Fi Everywhere! This is a re-ocurring theme in the Linksys social content. To keep Wi-Fi fun and relatable, I would merge the Wi-Fi symbol into every day surroundings. I also wanted the images to serve as a reminder that with Linksys, your Wi-Fi opportunities are endless and everywhere.

Sans Souci

In order to help gain customers and create a buzz around the brand, I created an Instagram Influencer campaign. Once the bloggers began posting pictures in Sans Souci clothing and tagging the account, Sans Souci saw a spike in website traffic and an increase in sales.

Education

Accreditations

Loyola Marymount University
Business Administration/ Marketing

Skills

Languages

Spanish

Limited working proficiency

English

Native or bilingual proficiency

Skills

brand strategy digital marketing social media management social media strategy influencer outreach paid social promotion web design community ambassador programs

Tools

Squarespace Facebook Twitter Instagram Snapchat Canva Facebook Advertising Twitter Advertising

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Ecommerce Entertainment Food Health & Wellness Sports Travel

What I read

Wired, Fast Company, AdAge, UpFront, NY Times, NY Mag, "How To Win Friends & Influence People"

Ideal team

It is important for me to work within a well organized but flexible group culture where the ideas and suggestions of diverse perspectives are encouraged and valued. I believe positive affirmation of others work provides a foundation of loyalty and trust.