Profile photo of Kenn Costales

Kenn C.

Average rate
$100/hour
  • Pro
  • Featured
  • Joined May 2016

Paid acquisition expert with experience from startups ($100k/yr to $5m/yr) to F500 brands ($500m/yr and up)

  • Singapore

Worked with

Services

Categories

Social Media Content Paid Advertising Email Growth

Experience

Summary

Social Media Management: I've grown & managed the social accounts of Olay Philippines, India, Indonesia, Thailand to 1MM+

CloudPeep clients

Unbounce landing page optimisation
Jan 2017 to Mar 2018
Growth Marketing Management
Aug 2016 to Feb 2017
Sales Focused Growth Marketer
Jul 2016 to Jul 2017

Work history

Various Brand Management & Commercial Operations Roles
Social Media Management: I managed & grew the social accounts of 5 Olay countries to more than 1MM each involving paid ads, image design, & content calendar creation PR: Enabled $10k+ earned media for a fundraising in Cambodia through direct outreach
Chief Marketing Officer
Biz Dev: Built an SDR team (2 people) who did enterprise outreach for our advertising sales. My team captured 90% of startup's revenue. Social Media Mgmt: Managed & Grew our FB page to 15k wo any spending PR: Got $5k value media imp, via email outreach
Founder
Content Mkt: 1) Wrote all content in the site and grew it via community outreach in PH/Inbound/Reddit/Growthhackers 2) Guest posts: -http://blog.autopilothq.com/marketing-funnel/ -http://blog.thinkific.com/promote-course-0-1000-students-no-ad-budget/

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Wonderful experience. From the outset Kenn set a thoughtful plan in place and in rare form executed on that plan. I have worked with many agencies, freelancers, and in-house team members over the years and the ability for Kenn to work proficiently, demonstrate results, and communicate he and his team's effort in a remote work relationship. Highly recommended.

Portfolio

Growth Hacker Kit

Content Marketing: 1) Wrote all content (CRO/ecommerce/SaaS focused) in the site and grew it via community outreach in PH/Inbound/Reddit/Growthhackers 2) Guest posts: -http://blog.autopilothq.com/marketing-funnel/ -http://blog.thinkific.com/promote-course-0-1000-students-no-ad-budget/

miCab - Digital News Release

Led email outreach to journalists as part of our PR campaign. Pitched our story and vision which ultimately got approved by the press with minimal edits.

P&G Bangladesh Social Account Launch & Growth

Led the creation and growth of the P&G FB social account. Built the content calendar for a space of 12 months for all brands (with some help from design & translation agencies). Led budget management & bidding strategies. Account grew fast enough it merged w/ global site in <1 year (1MM+ likes)

P&G Olay Philippines Social Account Management

Led the creation and growth of the Olay PH social account. Built the content calendar for a space of 12 months for all brands (with some help from design & translation agencies). Led budget management & bidding strategies.

Growth Hacker's Digest

Led all content creation, curation, and promotion for Growth Hacker's Digest. Grew the list via community outreach in Inbound, Growth Hackers, and Reddit. I follow a checklist which ensures quality content for my audience. After 24 newsletters, I have ~1000 4/5-star subscribers in Mailchimp.

Skills

Skills

content marketing content curation content creation social media management social media strategy blogger outreach influencer outreach paid advertising

Tools

Mailchimp Buffer BuzzSumo Facebook Advertising Facebook Power Editor Facebook Insights Google Analytics Github

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months