Kimberly W.

  • Joined April 2017

I love figuring out what makes people tick and what your brand should do with that. Experienced insight, research and brand consultant.

  • San Francisco, CA, United States
Profile photo of Kimberly Webb
Kimberly W.
San Francisco, CA, United States

Services

Categories

Marketing Strategy

Experience

Summary

My journey has led me from London to San Francisco via projects in many countries! My passion for understanding people and how brands need to connect with them has landed me roles running global insight and brand projects in consultancies and clientside.

Work history

Hall & Partners
Director
My team were insight specialists focused on app-based projects. Using proprietary technology we got to the heart of consumers' needs using a method that is completely aligned with how consumers live their lives today
Haines McGregor
Senior Brand Planner
We helped to clients' brands become more relevant, consistent and motivating. Projects included brand positioning, brand identity, pack design etc. from company immersion and workshops through to consumer focused strategy and innovative design
IHG (InterContinental Hotels Group)
Senior Manager, Global Insight
Worked with all brands (e.g. IHG parent brand, Holiday Inn, InterContinental, Crowne Plaza) to ensure insight and brand thinking was at the heart of strategy and execution. Diverse project portfolio from corporate reputation and brand equity to innovation
Synovate (now Ipsos)
Research Manager (Qualitative)
Ran global and UK qualitative research projects across multiple sectors. I ran anything qualitative from traditional focus groups, deep emotional understanding methods to online research

Skills

Skills

branding brand strategy research insight

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 30hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Advertising & Marketing Consumer Products Fashion Social Enterprise