Kristal B.

  • Joined December 2016

Marketing & Operations Executive | Tech Startup Operator | Serial Connector | Deal Maker | Trusted Advisor

  • New York, NY, United States
Profile photo of Kristal Bergfield
Kristal B.
New York, NY, United States



Marketing Strategy Growth Email



A former startup founder & operator, Kristal is known as a trusted advisor who gets stuff done.

She’s worked with the earliest stage startups to huge brands like American Express & Microsoft. She's a regular advisor & speaker on startup business mgmt.

Work history

Vice President, Customer Success & AI Training
● Led all customer facing operations. ● Drove growth of AI Training team by 300% and increased meetings scheduled per month by +400%. ● Built and maintained best-in-class Customer Service Team, achieving Net Promoter score of 59 (industry avg = 28).
Vice President, Business Operations
● Oversaw all operations, and developed of Customer Success Team, emphasizing loyal relationships with consumers, restaurants, and major partners such as Yelp and Best Western Hotels. ● Established process and 40-person offshore for data acquisition.
Vice President, Business Development & Partnerships
● Built entire business development practice from ground up, including product offering and pipeline of search engines, consumer shopping engines, and publishers. ● Built and maintained key data partnerships with Google and PriceGrabber.
Director, Strategy & Business Development
Started a new line of business for OPEN. Developed, trained, and motivated cross-functional and cross-company team. Negotiated key partnerships with FedEx and Marriott, driving additional $1M in revenue. Established partnerships with Facebook, Microsoft.



New York University, Leonard N. Stern School of Business
MBA, Marketing & Management
University of Oregon
BS, Journalism & Communication




Native or bilingual proficiency


B2B marketing brand strategy communications customer development customer retention customer segmentation digital marketing marketing strategy lean startups marketing


Asana Basecamp Eventbrite Facebook Instagram Kickstarter Zendesk Mailchimp LinkedIn SlideShare Powerpoint Slack Twitter Trello Pinterest


Not seeking work


  • Available during business hours only


  • Can work 20hrs per week
  • Can commit to 1+ years