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Kirsten R.

Average rate
$50/hour
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  • Joined July 2015

Marketing + digital strategist, project manager, researcher, analyst, problem solver. Live & work between the US and South Africa.

  • Cape Town, Western Cape, South Africa
Profile photo of Kirsten Roesch
Kirsten R.
Cape Town, Western Cape, South Africa
Message
Invite to job

Services

Categories

Social Media Paid Advertising Strategy Email Marketing

Experience

Summary

Marketing problem solver with 10 years of digital and traditional experience across a range of industries. Proven ability to translate overarching business objectives into innovative, measurable and efficient campaigns and activations.

Work history

DotNxt
Consulting Market Research Analyst & Strategist
I provide freelance, project-based market research and strategic services for DotNxt's clients. Recent work includes a comprehensive South African financial services industry overview, including specific recommendations, for a foreign software company.
Liquid Thought
Consulting Digital Strategist
I am a digital strategist on retainer with Liquid Thought. My key duties include the creation of comprehensive digital strategies and accompanying market research and analytics reporting. Clients are predominantly in financial services and ecommerce.
Fancam
Consulting Strategist & Analyst
I worked with the internal Fancam team, analyzing existing user data and industry research to optimize product offerings and operations, as well as providing strategic sponsorship activation consulting to their clients across three continents.
Absa Cape Epic
Marketing Manager
I oversaw all digital and traditional marketing efforts, from strategy to execution to reporting. Key areas of focus included email marketing, social media and integration of sponsorship activation activities.

Education

Accreditations

San Diego State University
MBA, focus on Marketing Strategy and Data Analysis
University of Nevada, Reno
BS in Marketing

Skills

Skills

marketing strategy digital marketing email marketing data analysis market research editing Conversion Rate Optimization customer segmentation Event management marketing

Tools

Google AdWords Google Analytics Mailchimp Basecamp Facebook Facebook Advertising Facebook Power Editor LinkedIn Ad Network Simply Measured Slack Squarespace Twitter Advertising Hootsuite LinkedIn Powerpoint

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 1-3 months

Interests

Industries I love

Banking & Finance Ecommerce Events Food Sports Tech Travel

What I read

For pleasure, I read a combination of novels (Murakami is a favorite), fascinating non-fiction (I love Mary Roach), and interesting articles (usually found via Twitter). For work, a wide range of blogs/articles on tech, data, and marketing case studies.

Side projects

In addition to my freelance work, I am a director and advisor for an energy efficient product company.

Ideal team

I have experience and am comfortable working with small, startup clients as well as large, corporate clients. I prefer to work with a relatively small, focused team and enjoy having a large degree of autonomy in how work is executed.