Laura N.

  • Joined June 2017

Digital strategist specialising in social media and content marketing. Has worked with 30+ brands globally, from multinationals to startups.

  • Melbourne, Victoria, Australia
Profile photo of Laura Nordberg
Laura N.
Melbourne, Victoria, Australia

Worked with

Services

Categories

Marketing Social Media Strategy Content Paid Advertising

Experience

Summary

I design and implement social media and content marketing strategies for large multinational companies, SMEs and startups. Now based in Melbourne, I started my career in London where I managed the digital presence of some of the UK’s largest FMCG brands.

Work history

Digital Strategist | Social Media & Content Marketing Specialist
I design and implement social media and content marketing strategies for large multinational companies, SMEs and startups. Now based in Melbourne, I started my career in London where I managed the digital presence of some of the UK’s largest FMCG brands.
Social Media Strategist
Led Brandalism’s social media team and strategy initiatives, including paid social media advertising campaigns across B2C and B2B accounts across various industries including technology, FMCG, design, retail, finance and education.
Digital Marketing Executive
Managed and grew social media presence of Rimmel London, the UK's biggest beauty brand, with over 1 million users across 6 different social networks. Co-designed and kick-started OPI’s first-ever B2B and B2C digital strategy in the UK market.
Community Manager
Community manager for Shiseido UK, a Japanese cosmetics producer and the fourth largest beauty company in the world. Set up new social media channels, increased Twitter following by 400% and Facebook by 70% in 9 months.

Portfolio

OPI - Fifty Shades Of Grey Campaign

For the launch of OPI’s Fifty Shades Of Grey Collection, in collaboration with Universal, I designed and executed a social media campaign, where OPI nail polish bottles were utilised to create dozens of creatives replicating key scenes from the Fifty Shades Of Grey Movie.

Rimmel London - London Fashion Week

For London Fashion Week, I managed the creation of a video campaign, during which we scripted, filmed, edited and amplified five videos across social media in the space of two days. In addition to filming content, I also live-streamed the event on social media, sharing behind-the-scenes shots and ac

Jules & James - Digital Marketing Strategy

Planned, designed an implemented a digital marketing strategy to promote a serialised fiction podcast, Jules & James. This included the drafting of audience personas, a bespoke social media and influencer strategy, along with video production and paid media campaign planning.

Education

Accreditations

Birkbeck College, University of London
Masters in Marketing (MSc)
University College London (UCL)
Laws (LLB)

Skills

Languages

French

Full professional proficiency

English

Native or bilingual proficiency

Skills

content creation content strategy digital marketing marketing strategy social media strategy social media marketing social media management influencer outreach copywriting paid social promotion

Tools

BuzzSumo Canva Edgar Facebook Google Analytics Hootsuite iMovie Instagram LinkedIn Mailchimp Photoshop Sprout Social Twitter Snapchat Pinterest

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing