Profile photo of Lauren Isaacson

Lauren I.

Average rate
$100/hour
  • Joined September 2016

Lauren is a market and user experience research professional with over 14 years of experience. She specializes in qualitative research.

  • Vancouver, BC, Canada
Profile photo of Lauren Isaacson
Lauren I.
Vancouver, BC, Canada

Worked with

Services

Categories

Strategy

Experience

Summary

Lauren has worked as a UX and brand strategy researcher for various advertising and design agencies. Lauren has also helped companies monitor their customer satisfaction, evaluate their employee experience, research brand strategies.

Work history

Research Consultant
As an in-house research consultant, Lauren researches background around company issues (satisfaction, prevention device effectiveness, etc.) and creates strategic research solutions to address these issues.
UX Research Consultant
Worked with the design and development team to user test a mobile application to facilitate cashless payments for a Vancouver-based social enterprise supporting the local homeless community.
UX Research Consultant
Worked with a design agency to user test eHarmony's first mobile application.
UX Research Consultant
Conducted discovery phase guerilla research to feed the design strategy for a national corporate apartment network.

Portfolio

Megaphone Magazine Cashless Payment App

Conducted user testing on a shoestring to test a cashless payment mobile application before launch. Moderated qualitative research to evaluate the buyer, vendor, and administrator user experience of the application. Analyzed the qualitative data and suggested improvements of the app interface.

Skills

Skills

Qualitative research customer segmentation data analysis marketing strategy presentation and slide design product strategy UX research

Tools

Powerpoint SurveyMonkey FluidSurveys Google Hangouts Excel

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Social Enterprise Tech

What I read

NewMR, Nielsen-Norman Group, Quirks, GreenBook,

Side projects

Marketing Research and Intelligence Association, American Marketing Association, Better Environmentally Sound Transportation

Ideal team

I prefer to be flexible and adjust my work style to best fit with the team already in place.