Lauren Farrell

  • Joined December 2015

Creative. Team player. Challenge Seeker. Ambitious Learner. Planner. Marketing. Sales. PR & Media Relations. BA, JOURN. BS, MKTG.

  • Pittsburgh, PA, United States
Profile photo of Lauren Farrell
Lauren Farrell
Pittsburgh, PA, United States

Availability

Seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week

Services

Categories

Social Media Email Content Public Relations Copywriting

Experience

Summary

In my current role I sell, create, plan, coordinate and market various events at PNC Park and manage a few hundred accounts. I lead the development of the social media strategy and created content for various events for a small division of Penn State.

Work history

Account Executive, Group Sales and Service
Manage, service and renew accounts and various events. Create, market and sell group experiential packages. Design promotional flyers and collateral for events, digitally market. Plan and execute game day events and experiential assets.
Communications and Marketing Coordinator
Assisted in creating social media strategy. Wrote press releases, stories, newsletters, web content and commercial scripts. Designed advertisements and collateral for workshops and events. Produced informational and educational brochures.
Public Relations Intern
Assisted agency with website re-launch; developed social media content. Developed public relations tactics for event. Compiled media relations workforce coverage. Worked with legal and other corporate divisions to develop and pitch employee contest.
Media Relations Intern
Wrote press releases and feature stories for website. Produced radio broadcasts, media guide, daily game notes, stat packs, and rosters for media. Acted as liaison to media. Conducted color and on-field reporting, coordinated interview requests.

Education

Accreditations

The Pennsylvania State University
Bachelor of Science, Marketing
The Pennsylvania State University
Bachelor of Arts, Journalism

Skills

Skills

email outreach customer retention digital marketing proofreading Event management event organization content creation customer outreach email marketing writing

Tools

Canva Facebook Snapchat Instagram YouTube LinkedIn Pinterest Eventbrite Powerpoint InDesign Photoshop Periscope Twitter

Interests

Industries I love

Advertising & Marketing Entertainment Fashion Health & Wellness Media PR & Communications Travel Venture Capital

Ideal team

I am open to working with a variety of teams as different projects and goals require varying team sizes and dynamics. As for management styles I have worked under many, and best like working under a combination of participative and affiliative leadership.