Laurie Wang

  • Joined October 2015

Social media strategist, community manager, content creator. I help businesses build powerful communities through digital marketing.

  • London, United Kingdom
Profile photo of Laurie Wang
Laurie Wang
London, United Kingdom

Worked with

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 15hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Social Media Paid Advertising Marketing Content Community

Experience

Summary

My career began in digital media planning at Ogilvy & Mather, where I developed & executed digital marketing campaigns for global brands. From there I decided to use my passion for social media, content marketing, and community to help businesses grow.

Work history

Independent Digital Marketing Consultancy
Digital Strategist
I developed and advised on strategies for digital campaigns including social media, emails and online web presence. I also created content strategies for clients and advised on implementation techniques across various digital channels.
Ogilvy and Mather
Digital Strategist
I worked on digital marketing strategies from planning to effective implementation across display advertising, social media, influencer and content marketing with the agency's variety of clients from FTSE 100 names to emerging start-ups.
Anglo American
Digital Marketing Strategist
Overseeing the digital campaign for Anglo American including a partnership with the Guardian as part of the brand awareness content strategy, social media paid campaign across Twitter which resulted in the company becoming the most followed mining brand.
Sage
Digital Account Manager
Implemented digital planning and strategy for Sage across 6 countries. This included a social media campaign, contest, outdoor advertising, online display advertising, content partnerships with major press.
IBM
Inbound Marketing Specialist
Created and coordinated content implementation as the core strategy to successfully generate qualified leads for the client. I liaised with IBM to understand their products, needs, pain-points to effectively craft strategy for their campaigns.
New Yorker Meets London
Editor and Social Media Manager
I created and managed an engaging lifestyle publication and increased the following specifically on Twitter and Instagram by over 100% in a short time period and maintained peak engagement at over 5%.
Dorsett Hotel Group
Content Creation
Collaborated with Dorsett Hotel on creating content for the blog featuring the local favourite Pictures restaurant.
Google
Marketing

Portfolio

Anglo American Content Hub

This is the Anglo American content in partnership with the Guardian, featuring display banners across the content zone and with editorials crafted to align with the company's brand message. The engaging content generated positive awareness of the brand and encouraged click through to the website.

Anglo American social media and overall brand strategy

Anglo American wanted to extend its social media presence, especially in Brazil and Chile, building brand awareness and recognition of its partnership work in local communities. The carefully crafted targeting resulted in the client becoming the most followed mining company on Twitter,

Sage in partnership with London Loves Business

I coordinated this brand content partnership with London Loves Business to promote a free e-guide for small businesses looking to grow their business in 2014.

Clickstayscreenshot

Content creation for ClickStay's company blog

I created a bespoke piece of content for ClickStay's company blog, which was then promoted through various social media channels.

Education

Accreditations

Economics and Mathematics

Skills

Languages

Chinese

Native or bilingual proficiency

English

Native or bilingual proficiency

Skills

digital marketing social media content creation content marketing content strategy paid social promotion Event management blogger outreach blogging community management

Tools

Mailchimp Buffer Photoshop InDesign Facebook Power Editor Slack Google AdWords Wordpress Google Analytics Facebook Instagram Hootsuite Pinterest Twitter Advertising LinkedIn Ad Network

Interests

Industries I love

Advertising & Marketing PR & Communications Tech Travel

What I read

I love non-fiction books by authors such as Malcolm Gladwell, Seth Godin to learn more about inspiring entrepreneurs, game-changers, and savvy marketers.

Side projects

I also run a digital marketing and technology community on a regular basis with speaker events. I volunteer in a local social enterprise offering my digital marketing knowledge to charities in need.

Ideal team

I enjoy working with a diverse and dynamic team of fun, hardworking individuals passionate about the mission they are working for.