Profile photo of Leela Rao

Leela Rao

Average rate
$100/hour
  • Joined October 2015

I am a brand builder and story-teller with 10+ years of experience across beauty, retail, start-up, and tech industries. (MBA from NYU '06)

  • San Francisco, CA, United States
Profile photo of Leela Rao
Leela Rao
San Francisco, CA, United States

Worked with

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 25hrs per week
  • Can commit to 1+ years

Experience

Summary

I leveraged my science background to start a career in product marketing for CPG, moved onto marketing execution (domestic and international), and eventually broadened to provide a variety of skills to start-ups including content, branding, and digital.

Work history

Retail Marketing Manager
At GT Nexus, I manage the global retail and apparel vertical. I create and execute the content strategy to engage retail prospect customers, which includes a multi-touch approach via email, social media, IM, PR efforts, and production of assets.
Travel Retail Marketing Manager, Origins Brand
I managed the Origins brand (natural cosmetics) in the Travel Retail division of the International Marketing team. This involved executing against global brand's direction,while customizing for our doors and partnering with local market.
Marketing Manager – Global Creative Services Project Management
Created and executed key global creative strategies. Partnered with creative agencies to ensure brand-consistent collateral, and engaged sales force to implement navigation and visuals in-store. Key retailers included Macy's, Dillards, JCPenney, & more.
Director of Marketing
Worked directly with CEO to create mission and strategy around start-up specialty coffee business. Identified target customer base, partnerships, and promotional opportunities. Developed content for website and social media.
Marketing Manager/Consultant
Amyris is a bio-tech start up, that came up with some amazing formulations using sustainable materias. I created the marketing elements and branding strategy they needed to get this product sold to natural/green cosmetic companies as a product component.
Assistant Brand Manager
I supported mass-brand Maybelline Lip production and innovation teams for the U.S., France, Germany, and Japan ($121 MM sales). I worked on a 3 year lip category review for innovation recommendations, analyzed competitive claims, and led concept designs.
Marketing Manager, Sephora in JCPenney
Managed the integration of Sephora's loyalty program, Beauty Insider, into the 300+ Sephora in JCPenney stores. Worked with planning/allocation, legal, digital, and internal partners to determine rewards program offerings.

Education

Accreditations