Profile photo of Leslie Fredericks

Leslie F.

Average rate
$75/hour
  • Featured
  • Joined May 2016

I pretty much live design, marketing and strategy - both traditional and digital. My passion is to make my clients look great!

  • Mount Juliet, TN, United States
Profile photo of Leslie Fredericks
Leslie F.
Mount Juliet, TN, United States

Worked with

Services

Categories

Marketing Design Strategy Content Email

Experience

Summary

I have more than 10 years in marketing and digital design and strategy and have worked within many different environments, from corporate to start-ups. I specialize in digital strategy, which includes leading projects, as well as implementing them.

Work history

Associate Digital Marketing Manager
Strategic manager for digital marketing projects and activations, including promotions, contests, media, events and social; Managed teams on new products and services launches with prominent visibility channels, including web, advertising strategy.
Art Director
Lead creative design and implementation for GoDaddy.com and its child properties; Direct creative team on projects and ensure consistent branding, celebrity talent usage, quality aesthetic design/layout.
B2B E-Media Project Manager
Composed project scopes, request for proposals and executive-level presentations for design and implementation strategy; Coordinated project phase, development, quality assurance and deployment schedules.
Heritage Microfilm, Inc.
Marketing Strategist
Managed website, landing page and banner ad performance through Google Analytics; Provided on-going needs assessment, reports and recommendations to General Manager for website and marketing enhancements.
Client Strategy Manager
Management of integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on market-specific and industry research and best practices.

Portfolio

Allie Summers EP Launch & Website

Created CD, sleeve and website for Allie Summer's EP. My role included design, copywriting and ad placement.

BridgestoneTire.com Re-Design

Strategic manager for website redesign and CMS integration on AEM platform, including creative direction, simple search strategy, promotions and content strategy.

Firestone Commercial Tires Re-design

Strategic manager for website redesign and CMS integration on AEM platform, including creative direction, simple search strategy, promotions and content strategy. Also led data validation team and acted as vendor liaison.

TheTread Dealer Portal

Creative management of the online portal, as well as brand and communications development, which included training materials and infographics.

Email rss feed

Simple Solutions Email Campaign Strategy

Series of emails for marketing automation including lead generations, thank you correspondence, product and service awareness with CTA and social.

Education

Accreditations

Kirkwood Community College
Associates, Liberal Arts
University of Illinois
Writing, Psychology

Skills

Skills

digital marketing marketing strategy email marketing B2B marketing brand strategy content strategy design web design website audits marketing

Tools

Basecamp Eventbrite Facebook Illustrator InDesign Photoshop Keynote Google Analytics Powerpoint Wordpress Twitter Instagram Constant Contact ExactTarget LinkedIn

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Entertainment Events Media Photography Science Tech Travel

What I read

I regularly read blogs such as A List Apart and The Muse, as well as magazines like American Songwriter, Poetry Mag, Travel & Leisure, Self and others. My kindle library is filled with urban and epic fantasy books, with some murder-mystery in between.

Side projects

I have collaborated with a handful of singer/songwriters in the Nashville, TN, area.

Ideal team

My ideal team is smallish, and I appreciate the opportunity to strategically think about projects with team members. I have worked in diverse environments, and can also work alone, though communication is important to me.