Profile photo of Lianne Maly

Lianne M.

Average rate
$38/hour
  • Joined October 2016

Lianne is an advanced social strategist for worldwide brands. She helps companies build and sustain a profitable lead generation model.

  • San Diego, CA, United States
Profile photo of Lianne Maly
Lianne M.
San Diego, CA, United States

Services

Categories

Social Media Paid Advertising Marketing Content Strategy

Experience

Summary

After I graduated from Michigan State University I worked in the news industry. I was a news writer for four years before I switched to marketing. My deep understanding of storytelling helps me create content that resonates and converts.

Work history

Watkins Wellness
Social Media Specialist
Designed scalable digital campaigns on platforms including but not limited to Facebook, Pinterest, Managed a monthly digital advertising budget of 25K. Generated on average 1,600 monthly leads with a cost per lead of $8 and conversion rate of 4%.
Deal Current
Marketing Coordinator
Wrote and edited advertorial campaigns and press releases. Set up, managed, and optimized client presence on social media sites. Wrote and edited website copy for a full site re-design. Coordinated updates of printed collateral.
Active Network
Associate Copywriter/Editor
Created consumer-driven copy reaching 1.2 national subscribers with click through rates over 12% and an open rate of 16%. Quickly & efficiently developed 17+ deals per week with a revenue of 30K or more.
Generous Deals
Marketing Associate
Increased email subscriber list by 500 through promotion teams & social media. Increased brand exposure through promotional videos & event marketing campaigns. Created & distributed MailChimp (daily marketing email) & managed SEO tracking,
KUSI
Newswriter
Wrote anchor scripts for the 6, 10, and 11pm daily newscast. Set up daily interviews for breaking news and news of the day. Developed and maintain an extensive client list to call for interviews, and immediate information about breaking news
Nike
Freelance Field Correspondant
One of 10 bloggers featured on the Nike Women’s webpage for two years. Interviewed professional athletes on video for Nike. Marketed Nike events via Facebook and Twitter. Increased Nike’s sales through product reviews and social media.

Education

Accreditations

Michigan State University
Bachelor's Degree in Journalism

Skills

Skills

B2B marketing B2C Marketing social media management social media marketing social media strategy digital marketing advertising content creation data analysis lead generation

Tools

Bitly Canva Facebook Advertising Final Cut Pro Facebook Power Editor Facebook Insights Facebook Google Analytics Hootsuite Instagram Mailchimp Photoshop Pinterest YouTube Wordpress

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 1+ years

Interests

What I read

Jon Loomer & Mari Smith's Blog, Socia Media Examiner