Profile photo of Libby Calaby

Libby C.

Average rate
$40/hour
  • Joined March 2018

Creative UK editor & digital copywriter with ten years of experience. Coffee aficionado. Loves my dogs as much as (more than) my kids.

  • Telford, UK
Profile photo of Libby Calaby
Libby C.
Telford, UK

Worked with

Experience

Summary

In my experience, a good copywriter can write, but a great copywriter has lived. A great copywriter has experienced life in all it’s battered glory and this gives them perspective. I have perspective. I write great copy.

Work history

Digital Content Creator, Copywriter, Marcomms Lead
This client needed web copy that matched their brand; open and friendly with a tantalising bias towards unadulterated luxury, to appeal to an ABC1 global audience.
Copywriter, Digital Marketer
This client needed everything: full web copy, executive bios, blog content, email marketing... the whole nine yards. They asked. I delivered.
Copywriter for Careers Website
Ideal Standard is a large, international employer that needed to position themselves an employer of choice to attract the best talent in the UK. I was hired to create the content for their brand new integrated careers website.

Portfolio

Ideal Standard Careers Website

A large, international employer that needed to position themselves an employer of choice to attract the best talent in the UK. I was hired to create the content for their brand new integrated careers website.

Cycology Travel Ltd

Cycology Travel needed web copy that matched their brand; open and friendly with a tantalising bias towards unadulterated luxury, to appeal to an ABC1 global audience. As a start-up in a competitive market, it was essential that the website copy made a great impression right from the start.

TalkTLC Loneliness Campaign (Charity)

TalkTLC wanted the primary message of their website to focus on the provision of support to those who feel lonely or chronically isolated, with fundraising and volunteering as a secondary factor. As with all charity campaigns, messaging and emotive tone is everything!

Root beer road trip

Cybercandy

Cybercandy was an amazing brand to work for. With a fun, youthful vibe and what can only be described as a 'cult' following, I spent my days watching Skittles videos on YouTube and writing about sweet stuff for their website, blogs, print articles and marketing collateral.

Availability

Seeking work

Available

  • Not specified