Profile photo of Lily Ciric Hoffmann

Lily C.

Average rate
$55/hour
  • Joined November 2016

A creative techie offering digital media management, UX design, development services, personal branding coaching, and multimedia workshops.

  • Washington, DC, United States
Profile photo of Lily Ciric Hoffmann
Lily C.
Washington, DC, United States

Services

Categories

Design Development Content Social Media Marketing

Experience

Summary

With more than a decade of experience working in the online media field, I have an in-depth understanding of emerging digital technologies and their applications. I help clients carry out their ideas into user-friendly designs/projects their envisioned.

Work history

Philip Merrill College of Journalism, University of Maryland
Multimedia Lecturer
Work with media professionals, sharing, educating and helping them acquire digital skills through in-person media workshops. Develop workshops based on users/clients specific needs with the focus on the importance of content and free open source tools,
Front-end Developer
Contracted to develop Twirl New York weddings magazine in WordPress. Created wireframes, researched, selected and customized the theme to fit the different story layouts.
Lead UX Designer
Redesigned Tech Women Network’s website and logo. Transformed the original robust Drupal theme into a design that is clean, consistent and user-friendly.
Project Leader and Digital Producer
Contracted by International Media Solutions, I researched, scripted, storyboarded, recorded voice-overs, designed, and produced 10 on-demand webinars (English and Spanish). Topics covered were grant writing, communication, and fundraising.
Social Media Editor
Managed the Social Media team. Created and implemented the company’s social media strategy, developed brand awareness and generated inbound traffic. Evaluated, planned, organized, managed and contributed to social media channels.
Senior Multimedia Editor and Producer, Cronkite News
Managed daily production of multimedia content for the Cronkite News Service (CNS) website, supervised 11 student producers and taught advanced multimedia storytelling and interactive techniques in a newsroom setting.
Web Content Producer
Created and produced numerous award-winning multimedia Special Reports packages including “Reasonable Doubt” that won the Pulitzer Prize for local reporting in 2009. Created interactive charts, graphics, maps, and databases for online stories.
Kahala Corp
Web & Interactive Graphic Designer
Planned, analyzed and created visual solutions for the brands’ online presence. Researched and looked for new and innovative social media trends. Designed and executed social media campaigns, such as the Facebook Summer Picnic Gold Cone contest.

Reviews and references

References

Kelly Ashworth

I have worked with Lily on various projects over the last seven years and would recommend her without hesitation. She is sharp, reliable and innately curious. She is and will always be my go-to if I ever have a technical issue. In addition to being a technical mastermind, she also has design experience (a rarity!), so she is always considering things from both an aesthetic and end-user perspective. Her solutions are always harmonious and in line with what truly works best for the client.

Portfolio

Tech Women Network

Redesigned Tech Women Network’s website and logo. Transformed the original robust Drupal theme into a design that is clean, consistent and user-friendly.

Reasonable Doubt

“Reasonable Doubt” is a five-part investigation into Arizona Sheriff Joe Arpaio’s illegal immigration enforcement efforts published in the East Valley Tribune in July 2008. I designed and produced the multimedia package. The series won a Pulitzer Prize for Local Reporting Category in 2009.

On-Demand Webinars

Contracted by International Media Solutions, I researched, scripted, storyboarded, recorded voice-overs, designed, and produced 10 on-demand webinars (English and Spanish) for Seed Alliance and LACNIC. Topics covered were grant writing, communication, fundraising, project monitoring, and reporting,

Email Marketing

Designed, created and managed numerous email newsletters in MailChimp and other email marketing software programs. Implemented A/B testing on various email campaigns to establish the most effective and provided tracking and reporting in order to guide improvements.

Twirl New York

Developed Twirl New York weddings magazine in WordPress. Created wireframes, researched, selected and customized the theme to fit the different story layouts. Created a posting guide for the client takeover. Setup and developed Twirl New York email templates in MailChimp. Provide website maintenance

Video Editing and Production

Shot and edited videos for East Valley Tribune, CherylStyle and Cold Stone Creamery.

Education

Accreditations

Skills

Languages

English

Native or bilingual proficiency

Serbian

Native or bilingual proficiency

Skills

brand strategy visual communications CSS content strategy ux infographic design graphic design email marketing digital media digital marketing

Tools

Photoshop Audacity Facebook Twitter Instagram Google Analytics Buffer Hootsuite Illustrator Mailchimp Wordpress CMS Tweetdeck Pinterest LinkedIn

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Media PR & Communications Tech

What I read

Anything and everything about multimedia storytelling, digital media resources and UX design. I love fiction books and am a big fan of classic writers such as Bronte sisters, Jane Austen, Hermann Hesse, Fyodor Dostoyevsky, Hemingway.

Side projects

I'm curating two secret Facebook groups. In Happy, Healthy, Foodie, I share my love for homecooked, non processed food with my friends and family. In LilyQA - Digital Knowledge Base I share digital media resources and answer questions.

Ideal team

I like small team sizes and prefer laissez-faire type of management.