Profile photo of Lin Grensing-Pophal

Lin G.

Average rate
$125/hour
  • Joined December 2016

Lin Grensing-Pophal is a freelance business journalist and content marketer specializing in HR, healthcare and marketing communication.

  • Minneapolis, MN, United States
Profile photo of Lin Grensing-Pophal
Lin G.
Minneapolis, MN, United States

Worked with

Services

Categories

Content Copywriting Public Relations Social Media Strategy

Experience

Summary

Linda Pophal, MA, SHRM-SCP is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO.

Work history

owner/consultant
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We are adept at evaluating and analyzing communication efforts.
Mayo Clinic Health System - Eau Claire
Director of Corporate Communications
• Managed corporate communication, writing and marketing functions • Chair, marketing committee • Chair, product development committee • Owner, customer development and retention process management team • Served as communication liaison with Mayo
Xcel Energy
Administrator, Communications and Marketing
• Directed corporate communication activities for NSP(W), managing an annual communications budget of $1.2 million • Served as corporate spokesperson and senior writer • Oversaw all marketing communications and advertising activities

Portfolio

Freelance writing site: Lin Grensing-Pophal

My freelance writing website; I wrote the content for the site and worked with a local developer.

My content marketing firm website.

My content marketing firm website; I wrote the content for the site and worked with a local developer.

Education

Accreditations

University of Phoenix
MA Organizational Management
University of Wisconsin-Eau Claire
BA Psychology/Social Work

Skills

Languages

English

Native or bilingual proficiency

Skills

B2B marketing blogging content creation content curation content marketing copywriting corporate communications marketing social media management public relations

Tools

Basecamp Bitly Facebook Constant Contact Contently Tweetdeck Google Analytics Hootsuite Facebook Insights LinkedIn Twitter SEMRush Moz Powerpoint Pinterest

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 10hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Ecommerce Education Health & Wellness Media PR & Communications Professional Services Social Enterprise

What I read

WSJ, AdAge, EContent, Wired, Fast Company - pretty much anything I can get my hands on

Side projects

Ghostwriting for a business consultant, writing Baldrige application documents for healthcare organizations, managing social media accounts for clients

Ideal team

I work with clients of all types and sizes and am comfortable accommodating to meet their needs. I like direct feedback and clear direction, but I'm comfortable striking out on my work and sharing ideas/recommendations.