Profile photo of Lisa Falcone

Lisa Falcone

Average rate
$75/hour
  • Featured
  • Joined August 2015

B2B/B2C Demand Gen expert and Growth Strategist. I help companies reach their goals through effective marketing, SEO and copywriting.

  • Boston, MA, United States
Profile photo of Lisa Falcone
Lisa Falcone
Boston, MA, United States

Worked with

Availability

Seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Services

Categories

Content SEO Growth Social Media Copywriting

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Lisa is an amazingly talented strategist and communications professional. She is extremely knowledgeable, professional and thoughtful. We're very pleased and look forward to working with Lisa in the future.

I’ve enjoyed working with Lisa on creating both B2B and B2C copy for our corporate Website and I have been extremely happy with her work. She was able to quickly get up-to-speed on the subject matter and deliver work in an efficient fashion with minimal direction. I will definitely continue to work with Lisa on future product marketing-related projects!

Experience

Summary

I'm an energetic, creative, and socially affable entrepreneur, and marketing professional with both an intuitive and analytical approach to growth and marketing, with a specialty in start-ups.

CloudPeep clients

Digital Strategy Development
Jan 2016 to Jul 2017
Compelling Website Copy for Legal SaaS
Jan 2016 to Dec 2016

Work history

Bedrock Data
Marketing Manager
First marketing hire at venture backed start-up.
Neotys
Product Marketing Manager
H&M
Marketing Manager
Marketing and Market Research Consultant
Various
Imaginatik
Senior Marketing Manager

Portfolio

[podcast] The Business Sherpas podcast

I conceptualized and grew this podcast from 0 to 20,000 listeners across 8 episodes in only 6 months.

[technical whitepaper] Performance Testing in Production

This is an example of a very technical piece I wrote while at Neotys.

[ebook and blog] 5 Steps to becoming a Data-Driven Marketer

I wrote an ebook that targeted Bedrock Data's audience. I also re-purposed the e-book into a blog post. I linked to the ebook at various points in the blog post, as well as through a large call-to-action at the bottom of the post. Social sharing and SEO best practices were used.

[blog] "How We Live: travel journal and interiors"

This is an immersive blog post I wrote for which I was contracted out by Trendland.com. It highlights artists' and designers' personal work from Amsterdam, Mumbai to Berlin, and other wondrous places of the world.

[marketing results: SEO] 65 keywords ranked in Top 3 positions in Google.com

As an active blogger and practitioner of best, timely SEO practices, I helped the overall SEO ranking for a number of keywords for which the (undisclosed) company was trying to achieve. This resulted in 65 keywords ranking in top 3 Google position (see attachment.)

[marketing results: Visit and Lead growth] Q3-Q4 Marketing Results Comparison

Working on a team of just 2 marketers (in an undisclosed company, for privacy purposes), I helped achieve great growth. This is a screenshot of cumulative visit and lead growth comparisons from Q3 to Q4 as shown in the company's HubSpot. (see attachment)

Education

Accreditations

Harvard University
MLA in Management
North Carolina State University
Biology and Spanish

Skills

Skills

demand generation growth hacking growth content marketing marketing strategy startup digital marketing B2B marketing b2c SEO

Tools

Hubspot Salesforce Trello Asana Wordpress Marketo Google Analytics Google AdWords Excel Powerpoint Canva Buffer Facebook LinkedIn Twitter

Interests

Side projects

I've started my own company, 99Hearts, which donated $40K to women in Boston with breast cancer.

Ideal team

I enjoy working with those who are passionate about the growth of their business, who clearly articulate expectations from the get-go, and who can have a little fun along the way :-)