Lisa Pastor

  • Joined July 2015

I love connecting brands with influencers and consumers through creative content marketing. Specialties: influencers, strategy, writing

  • New York, NY, United States
Profile photo of Lisa Pastor
Lisa Pastor
New York, NY, United States

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Experience

Summary

My career started at Google, selling gmail to mid-size businesses. I made the switch to Invoke Media where I handled strategy/sales for media clients. I've been freelancing in digital strategy/social ever since (save for my time at Luminary Labs).

Work history

Influencer engagement, Social media, and PR consultant
For Erasa, I managed influencer relationships, PR, and social leading up to the launch of the product. You can see the results of my work here: https://www.erasaskincare.com/press.
Content and social media consultant
I assisted Berry in developing the social and content strategy for their new website, leading a copywriter and social media manager to create the perfect content. In addition, I managed an influencer program, getting 12 posts complete in 3 weeks.

Interests

What I read

I've read nearly every "boss lady" book in the game (sophia, tina, amy, sheryl, arianna). I'm obsessed with books that inspire the creative process (artist's way, crossroads of should/must). Lately, I've become a huge fan of Murakami. Also, blogs.

Side projects

I am the founder of Two Eggs, a creative studio that produces limited-run apparel and accessories for the modern boss lady. I also co-created Social Media In Real Life (SMIRL), a workshop for middle/high school girls to learn about social media strategy.