Profile photo of Lisa Perry

Lisa P.

Average rate
$50–125/hour
  • Joined June 2018

Experienced global marketing & digital strategist that specializes in driving brands from strategy to engagement.

  • Westlake Village
Profile photo of Lisa Perry
Lisa P.
Westlake Village

Worked with

Experience

Summary

Marketing & digital strategist with 15+ years experience bringing measurable results to world-class brands. I specialize in strategy, branding, communications/messaging, social media, content marketing, promotions, research, and digital advertising.

Work history

Director, Marketing & Communications
Spearhead branding, communications, digital, online and marketing strategies for Pepperdine Graziadio Business School.
V.P. Business Development
Led business development, acquisitions & partnerships for image recognition portfolio based on JV between JAKKS Pacific & NantMobile.
THQ
Director, Global Brand Management
Led all facets of global brand marketing, managing a $500M entertainment product portfolio (SpongeBob, Kung Fu Panda, Cars, among others) & multi-million dollar marketing budget.
Senior Global Brand Manager
Led strategic planning, P&L management and execution of WW marketing for Spider-Man franchise, a $300M+ portfolio.
Senior Sales Operations Manager, Senior Brand Manager
Led brand strategy development & execution in West, $3B business & 30+ brand portfolio (Coca-Cola Classic, Diet Coke, DASANI, Evian, Dannon, KMX)
Brand Manager
Managed branding and P&L for established brands (Chef Boyardee, Orville Redenbacher, Wesson Oil & Peter Pan Peanut Butter portfolios from $50M to $250M+), new products (Homestyle Bakes $125M+ in 4 test markets) and new business opportunities.
Marketing Manager
Responsible for managing and growing the Chicago Brothers brand, strategic long-range planning and new product/line extension launches.
Marketing Coordinator
Responsible for developing and implementing image programs design to re-energize the franchise and continue to drive consumer awareness.

Portfolio

Content Strategy

Conducted a digital audit and developed a content strategy for Pepperdine by platform and audience across complex channels ensuring an integrated approach, leveraging various media. Grew overall social media footprint +40% YOY, creating organic, authentic relationships with core audience.

Digital Content Marketing Solutions

Created marketing solutions (augmented reality, 3D imaging, experiential events) utilizing digital content (demos, videos) while leveraging brand partners existing media/marketing campaigns to provide an enhanced next generation mobile experience driving increased consumer engagement.

New Website Design

Redesigned The Heart Touch Project website (SEO optimization, landing page, design, new content). New site drove partnerships with medical centers (UCLA, Cedars, Children’s) to create a model therapeutic program for medically fragile and terminally ill patients.

Digital Advertising Campaign

Developed, managed, and executed multi-phased digital advertising campaign including SEM, SEO, retargeting, email marketing, display ads, partner marketing and original content creation, delivering 1.4K+ leads in less than 6 months exceeding business objectives.

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 50hrs per week
  • Can commit to 6 months to 1 year