Profile photo of Lisa Siva

Lisa S.

  • Featured
  • Payable
  • Joined August 2016

If you need a writer's imagination and a growth geek's brain, let's talk.

  • New York, NY, United States
Profile photo of Lisa Siva
Lisa S.
New York, NY, United States

Worked with



Content Copywriting Email



Want sparkling copy or copy that converts? You shouldn't have to choose. I've been published on The Huffington Post, Bustle, and GQ Style—but with my background in NYC startups, I really geek out over optimizing landing pages and email for maximum impact.

CloudPeep clients

Writing summaries on business conference keynotes
Sep 2016 to Mar 2017
Copywriter / Editor
Aug 2016 to Mar 2017
Copy Editor for NYC Renter's Guide
Aug 2016 to Oct 2016

Work history

• Increased organic traffic by 65% after auditing and optimizing 300+ pages for search • Tripled holiday revenue with a 12-day email marketing campaign • Doubled newsletter click rate by segmenting subscribers, optimizing copy, and designing mobile-fri
• Produced 5+ stories per day in Movable Type and TeamSite • Maintained homepage for 1.5 million unique monthly visitors • Increased Pinterest traffic to site by 60% in 2 months • Managed community of 250 men’s lifestyle bloggers
Lifestyle Contributor
• Contributed 3 timely stories per week • Built stories in CMS with SEO-friendly backlinks and metadata
Junior Online Editor
• Pitched, wrote, and built all web content using a custom CMS • Increased Facebook following by 80% and engagement by 145% over 6 months

Reviews and references



Recent reviews

On top of being great at crafting creative copy, Lisa was an excellent choice for producing long-form article content on business topics. It was a pleasure to work with her.

Lisa was amazing to work with! Her light writing style was exactly what I needed for the project and she captured the vision perfectly. Would definitely work with her again!

A rock star thinker/writer!


Conversion Copywriting: Roomi

Researched target demographic / overhauled copy across mobile and web / increased conversion rate between 9-20% at every touchpoint

Long-Form Content: Seth Godin on How to Get Your Ideas Spread

Turned Seth Godin's hour-long presentation at the 2016 Nordic Business Forum into a tightly edited keynote summary

Blog: The Cover Letter Formula That Skyrocketed My Interviews From 0 to 55%

Published on The Muse / 3974 shares on LinkedIn / Editor's Pick

Email Campaign: Be a Better Baker

Developed for Panna Cooking after intensive market research / 65% average open rate (3x industry average) / 25% click-through rate



University of Texas at Austin
B.A., English and Plan II Honors / 4.0 GPA



blogging content creation content marketing copywriting digital marketing email marketing marketing automation SEO


Hubspot MailChimp Wordpress Facebook Advertising Google AdWords Google Analytics Teamsite Slack Trello Silverpop


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 3-6 months


Industries I love

Banking & Finance Food Tech

What I read

Trust Me, I'm Lying (Ryan Holiday); Contagious (Jonah Berger); Memory Wall (Anthony Doerr); St. Lucy's Home for Girls Raised By Wolves (Karen Russell)

Side projects

I created a cover letter formula with a 55% response rate. It worked so well, I launched a Career Hacking meetup, was featured in The Muse, and grew membership to 250 users.

Ideal team

While I've worked with teams of all sizes, I'm happiest in small teams of a dozen people or less who work hard but understand the value of recharging.