Profile photo of Lisa Siva

Lisa Siva

Average rate
$35/hour
  • Featured
  • Joined August 2016

Ahoy! If you need a writer's imagination and a growth geek's brain, let's talk.

  • New York, NY, United States
Profile photo of Lisa Siva
Lisa Siva
New York, NY, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months

Services

Categories

Content Copywriting Email

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Profile photo of Tuomas Liisanantti
Tuomas Liisanantti

On top of being great at crafting creative copy, Lisa was an excellent choice for producing long-form article content on business topics. It was a pleasure to work with her.

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Kim Goulbourne

Lisa was amazing to work with! Her light writing style was exactly what I needed for the project and she captured the vision perfectly. Would definitely work with her again!

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Shelly Lipton

A rock star thinker/writer!

Experience

Summary

Want sparkling copy or copy that converts? You shouldn't have to choose. I've been published on The Huffington Post, Bustle, and GQ Style—but with my background in NYC startups, I really geek out over optimizing landing pages and email for maximum impact.

CloudPeep clients

Other
Writing summaries on business conference keynotes
Sep 2016 to ongoing
Startup
Copywriter / Editor
Aug 2016 to ongoing
Copy Editor for NYC Renter's Guide
Aug 2016 to Oct 2016

Work history

Editor
• Increased organic traffic by 65% after auditing and optimizing 300+ pages for search • Tripled holiday revenue with a 12-day email marketing campaign • Doubled newsletter click rate by segmenting subscribers, optimizing copy, and designing mobile-fri
Producer
• Produced 5+ stories per day in Movable Type and TeamSite • Maintained homepage for 1.5 million unique monthly visitors • Increased Pinterest traffic to site by 60% in 2 months • Managed community of 250 men’s lifestyle bloggers
Lifestyle Contributor
• Contributed 3 timely stories per week • Built stories in CMS with SEO-friendly backlinks and metadata
Junior Online Editor
• Pitched, wrote, and built all web content using a custom CMS • Increased Facebook following by 80% and engagement by 145% over 6 months

Portfolio

EMAIL CAMPAIGN: Be a Better Baker in 2016

Developed for Panna Cooking after intensive market research / 65% average open rate (3x industry average) / 25% click-through rate

BLOG: The 7 Healthiest Foods You Aren't Eating (Yet)

Published on GQ Style / 274 social media shares; picked up by The Huffington Post

COPYWRITING: The Nouveau Romantics Wedding Studio

Interviewed founder to develop approachable, on-brand copy throughout the entire website

Education

Accreditations

University of Texas at Austin
B.A., English and Plan II Honors / 4.0 GPA

Skills

Skills

blogging content creation content marketing copywriting digital marketing email marketing marketing automation SEO

Tools

Hubspot MailChimp Wordpress Facebook Advertising Google AdWords Google Analytics Teamsite Slack Trello Silverpop

Interests

Industries I love

Banking & Finance Fashion Food Health & Wellness Music Tech

What I read

Trust Me, I'm Lying (Ryan Holiday); Contagious (Jonah Berger); Memory Wall (Anthony Doerr); St. Lucy's Home for Girls Raised By Wolves (Karen Russell)

Side projects

I'm a co-founder of Benjii, the first Wall Street-grade trading algorithm for everyday investors. I also moonlight as a career coach for my fellow writers. (Ask me for my bulletproof cover letter formula!)

Ideal team

While I've worked with teams of all sizes, I'm happiest in small teams of a dozen people or less who work hard but understand the value of recharging.