Lisa Siva

  • Featured
  • Joined August 2016

If you need a writer's imagination and a growth geek's brain, let's talk.

  • New York, NY, United States
Profile photo of Lisa Siva
Lisa Siva
New York, NY, United States

Worked with


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 20hrs per week
  • Can commit to 3-6 months



Content Copywriting Email

Reviews and references



Recent reviews

On top of being great at crafting creative copy, Lisa was an excellent choice for producing long-form article content on business topics. It was a pleasure to work with her.

Lisa was amazing to work with! Her light writing style was exactly what I needed for the project and she captured the vision perfectly. Would definitely work with her again!

A rock star thinker/writer!



Want sparkling copy or copy that converts? You shouldn't have to choose. I've been published on The Huffington Post, Bustle, and GQ Style—but with my background in NYC startups, I really geek out over optimizing landing pages and email for maximum impact.

CloudPeep clients

Writing summaries on business conference keynotes
Sep 2016 to Mar 2017
Copywriter / Editor
Aug 2016 to Mar 2017
Copy Editor for NYC Renter's Guide
Aug 2016 to Oct 2016

Work history

• Increased organic traffic by 65% after auditing and optimizing 300+ pages for search • Tripled holiday revenue with a 12-day email marketing campaign • Doubled newsletter click rate by segmenting subscribers, optimizing copy, and designing mobile-fri
• Produced 5+ stories per day in Movable Type and TeamSite • Maintained homepage for 1.5 million unique monthly visitors • Increased Pinterest traffic to site by 60% in 2 months • Managed community of 250 men’s lifestyle bloggers
Lifestyle Contributor
• Contributed 3 timely stories per week • Built stories in CMS with SEO-friendly backlinks and metadata
Junior Online Editor
• Pitched, wrote, and built all web content using a custom CMS • Increased Facebook following by 80% and engagement by 145% over 6 months


Conversion Copywriting: Roomi

Researched target demographic / overhauled copy across mobile and web / increased conversion rate between 9-20% at every touchpoint

Long-Form Content: Seth Godin on How to Get Your Ideas Spread

Turned Seth Godin's hour-long presentation at the 2016 Nordic Business Forum into a tightly edited keynote summary

Blog: The Cover Letter Formula That Skyrocketed My Interviews From 0 to 55%

Published on The Muse / 3974 shares on LinkedIn / Editor's Pick

Email Campaign: Be a Better Baker

Developed for Panna Cooking after intensive market research / 65% average open rate (3x industry average) / 25% click-through rate



University of Texas at Austin
B.A., English and Plan II Honors / 4.0 GPA



blogging content creation content marketing copywriting digital marketing email marketing marketing automation SEO


Hubspot MailChimp Wordpress Facebook Advertising Google AdWords Google Analytics Teamsite Slack Trello Silverpop


Industries I love

Banking & Finance Food Tech

What I read

Trust Me, I'm Lying (Ryan Holiday); Contagious (Jonah Berger); Memory Wall (Anthony Doerr); St. Lucy's Home for Girls Raised By Wolves (Karen Russell)

Side projects

I created a cover letter formula with a 55% response rate. It worked so well, I launched a Career Hacking meetup, was featured in The Muse, and grew membership to 250 users.

Ideal team

While I've worked with teams of all sizes, I'm happiest in small teams of a dozen people or less who work hard but understand the value of recharging.