Liza B.

  • Joined June 2016

Communications pro. Creative and strategic content marketer, writer, blogger and community builder. Published in POPSUGAR, Bloomberg & more.

  • San Carlos, CA, United States
Profile photo of Liza Bennigson
Liza B.
San Carlos, CA, United States

Services

Categories

Content Community Copywriting Marketing Strategy

Experience

Summary

Whether at an established non-profit or a burgeoning startup, I rely heavily on my communication and people skills. I always listen to my audience first, to find common threads/pain points so my writing can be relevant and meaningful.

Work history

Business Development Director
Explore innovative ways to scale this corporate alumni software startup..Research, create and distribute meaningful content via blogs, email marketing and social media..Establish KonnectAgain as a technology and thought leader in this exciting space.
Alumni Relations Director
Engaged thousands of alumni through events, social media, broadcasts, publications, surveys, fundraising, strategic planning, mentoring and more. Brought alumni program to the forefront of the school’s priorities and maintained a powerful alumni network.
Associate Director of Development
Managed corporate and foundation grant writing and reporting responsibilities and assisted with prospect research, event planning, acknowledgements, donor relations, presentations, fundraising strategies, marketing, and the creation of the Annual Report.
Assistant Director of Advancement
Planned events, wrote letters, researched potential donors, matched donor interest with relevant campaigns, created proposals, and attended solicitations.

Portfolio

How HubSpot is Nailing its Alumni Effort

This post achieved two goals: raising awareness about the importance of corporate alumni and promoting our startup, KonnectAgain. By leveraging the allure of a hot company, HubSpot, I got a lot of extra eyes on this piece.

Why You Won't Find Me On Tinder

We have just a few seconds to capture attention with our words. In writing about the significance of smart networking, I attempted captivate my audience with a sassy and intriguing title that relates to the grander idea behind our company's platform.

Help! My Boss is a Millennial (and I'm not)

In wanting to draw attention to the fact that we are a company founded by millennials, for millennials, I decided to dispel some common misconceptions about the generation. The piece was picked up by tech blogger, Brian Solis, and POPSUGAR in November/December 2015.

Mix Business With Pleasure, Then Stir

In an attempt to show the human side of our business, I decided to start a blog about being a startup mom. This was my first piece, and the one I'm most proud of. It was picked up by POPSUGAR in December 2015.

How to Meet George Clooney (and other networking tips I learned from Chris Yeh)

I'm very wary of clickbait, so I love coming up with compelling titles that relate to the story at-hand. This is yet another angle on the importance of networks, educating readers about the need for our platform.

3 Easy Ways to Feel Like a Celeb

There's nothing better than writing about products or services that I'm passionate about. Here, I lay out three of my favorite luxuries, made possible by a growing on-demand economy. I had fun writing this, and then tweeted it to these brands for wider distribution. A win-win!

Education

Accreditations

Liberal Arts, BA, Psychology & Spanish

Skills

Skills

blogger outreach community building content marketing content curation copywriting influencer outreach writing email marketing email outreach social media

Tools

Bitly Eventbrite Facebook Instagram LinkedIn Mailchimp Medium Powerpoint Keynote Basecamp Slack SlideShare Stitcher Twitter YouTube

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 24hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Consumer Products Entertainment Events Fashion Food Health & Wellness Kids & Parenting Media Travel Tech

What I read

The Startup of You, Content, Inc., Everybody Writes, HubSpot blog, TechCrunch, Houzz blog, This Week in Startups Podcast, StartUp podcast, Serial, Sunset Magazine, Parents Magazine, Us Magazine, People Magazine

Side projects

Motherhood takes up the vast majority of my leisure time, but I wouldn't have it any other way. I love writing about work-life "balance" and seeing things through their eyes. My #StartupMom blog only has 4 entries so far, but people seem to really relate!

Ideal team

I love working with teams of all sizes, especially when they are fun, creative and willing to think outside the box. I am both collaborative and independent, trustworthy with sensitive information, and I never miss a deadline.