Profile photo of Lorena Salado

Lorena S.

Average rate
  • Joined December 2019

I'm a perfectionist Visual Designer, and truly believer that there is always room to turn the ordinary into extraordinary.

  • London, UK
Profile photo of Lorena Salado
Lorena S.
London, UK



Design Development Marketing



Fifteen years ago I was an Oracle Developer passionate about Design. Today I'm a Senior Designer with keen eyes and practical experience creating concepts, rolling out materials, as well as leading juniors and coordinating both print and digital projects.

Work history

Synergy Medical Communications
Designer Lead
Visual Designer
Madison21 Marketing and Technology, Orlando FL
Visual Designer
Pura Design Agency
Designer, Co-founder
Latam Airlines
Oracle Developer


Branding and Website

Graphic Design project for a fine art print service in London. I've started this project by creating their logo and printed materials such broadside and flyers, passing through social media identity, up to the website.

Ecommerce for Grocery Store

I've developed a whole e-commerce store for a brazilian supermarket located in Orlando, FL. From the scope of work, server infrastructure, setup of payment and delivery methods, up to product inventory and creation of promotional banners.

Anuncio madison21

Madison21 Adverts

A conceptual advert for a Marketing & Technology agency. The HTML word and doodles were handcrafted using pencil, scanned, and retraced on Illustrator. The idea was to have a rollout using CSS, JSON and PHP as well in different design styles.

Mega Loom

Brand, packaging Design, and product development for a toy store in Brazil. I designed the packaging from scratch and coordinated the photoshoot to bring the product to life. The design rolled out across different mediums such as flyers, mail box, social media identity, email marketing and youtube.

Coffee Prime

Webdesign for a Premium Coffee brand in US, focusing primarily on orders by subscription (recurrent payment)

Royalpax website

Concept and development of a front store for a travel agency specialised in Disney packages. I started by conceptualising the branding and designing a playful website to capture potential traveler's leads.



Universidade Anhembi Morumbi
A. Degree Digital Design




Full professional proficiency


Native or bilingual proficiency


advertising branding design editorial digital marketing graphic design photo editing video editing web design lead generation


Slack Photoshop Illustrator InDesign Premiere Keynote PowerPoint Lightroom XD Trello Campaign Monitor iMovie Mailchimp Wordpress


Seeking work


  • Available evenings and weekends


  • Can work 16hrs per week
  • Can commit to 3-6 months


Industries I love

Advertising & Marketing Consumer Products Ecommerce Entertainment Health & Wellness Kids & Parenting Real Estate & Property Tech Travel

What I read

Flipboard, Communication Arts, and Youtube (not a reading practice, but it has been pretty useful to learn new skills nowadays)

Side projects

Once Upon a Thames – A personal Youtube channel with my daughter, where we reveal magical places and hidden secrets around London

Ideal team

I don't have preferences in terms of team sizes, but as a practical professional, I like working on fast-paced projects and being involved with people that are able to collaborate and take decisions based on the objectives and audience needs.