Profile photo of Lori Soard

Lori S.

Average rate
  • Joined December 2016

Lori Soard has a PhD in Journalism. She's worked as a freelance writer, editor, and web designer for more than 20 years.

  • Louisville
Profile photo of Lori Soard
Lori S.

Worked with



Content Marketing Copywriting Social Media SEO



Ms. Soard has been published in magazines, newspapers, online and has had more than a dozen books published. She has worked in desktop publishing, editing, and business. She regularly works with private clients to help them develop content and websites.

Work history

Founder and Senior Editor/Lead Writer
Through Promo Warriors, I've worked with a number of clients. Some of the topics covered in the years I've been writing and editing include conspiracy, business intelligence, small business, marketing, parenting, and web hosting.
Senior Editor
During my eight years at LoveToKnow, I worked both as a freelance writer and as a senior editor. As an editor, I was over channels covering fashion, homeschool, pets, and many other topics as needed. I write on topics such as business and education.
Desktop Publisher
Worked in a temporary role in desktop publishing. Duties included editing in InDesign and taking translated Spanish text and formatting books into that language.


Top Secrets of Online Marketers

This marketing article explores what top marketers do to drive traffic to their websites. The target audience for this piece is service industry business owners.

My Grandmother's Measuring Cups

Home and garden writing sample. Story of my great grandmother's measuring cups along with a unique recipe.

Hybrid Cloud Trends and What it Means for Your Company

Should your business consider using a hybrid cloud? Learn the pros and cons.

Southern New Mexico's Hot Springs Is a Big Draw

Travel article about the town named after a 1940s radio game show. The town, Truth or Consequences, features hot springs that draw visitors from all over.

Tips to Make Your Website Impaired Friendly

A look at some features your website needs to reach out to vision impaired site visitors. Even those who are color blind may have trouble using your site effectively if you don't pay heed.

Sample of a WordPress Website Design

This is the site of author Janet Dean, who had some specific features for her site. I created the site and continue to manage it for her. I also have created dozens of other sites for small businesses, authors, and nonprofit organizations.



PhD in Journalism
Indiana University Southeast
Master's Work and Additional Post-Doctoral Work in Education with major in English
Indiana University
Bachelor's English Education
Dale Carnegie
Completed Training Course




Limited working proficiency


Native or bilingual proficiency


B2B marketing blogger outreach blogging communications content curation copywriting design ebooks editing infographic design


Basecamp Canva Constant Contact Facebook Facebook Advertising YouTube Wordpress Twitter Slack Reddit Powerpoint Hootsuite InDesign LinkedIn Pinterest


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 12hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Animals & Pets Kids & Parenting PR & Communications Professional Services Retail Travel Other

What I read

Blogs, magazines, news sites, books, white papers, academic journals

Side projects

In 1998, I started a small book publishing house called BT Publishing and published four different novels from start to finish by three different writers. I also produced a magazine called Yellow Sticky Notes for writers, editors, and readers.

Ideal team

I enjoy working with people who move fast and have many ideas and just need someone to refine them. I enjoy environments where the management encourages brainstorming and offers constructive feedback to help me improve the work I'm completing for them.