Louisa Fitzgerald

  • Joined May 2015

Louisa Fitzgerald is a content strategist & freelance writer with 13 years of experience in higher education, healthcare & parenting.

  • Chicago, IL, United States
Profile photo of Louisa Fitzgerald
Louisa Fitzgerald
Chicago, IL, United States

Availability

Seeking work

Available

  • Available during business hours only

Experience

Summary

I've worked in the fields of marketing, public relations and communications for 13 years before making the switch to full-time freelance writing and content strategy in 2015.

Work history

DePaul University
Associate Director, Content Marketing
As DePaul's first associate director of content marketing, I was responsible for strategic creation and management of content supporting university recruitment, including editorial, Web, video and social media.
GolinHarris Public Relations
Sr. Account Executive
I managed relationships with clients, physicians, patients and vendors. I wrote press releases, successfully pitched media, managed a microsite, staffed events, produced video content and more.

Portfolio

Mommy Get Your Gun: An Investigation of Mother's Packing Heat

I pitched, researched and wrote this in-depth look at a trend of mothers carrying concealed weapons.

DePaul University “I Am DePaul” Instagram Account

I recommended DePaul University launch the “I Am DePaul” Instagram account, a social media account that is “taken over” each week by a different student in order to show prospective college students an authentic look at DePaul. I planned and implemented the account in less than four weeks.

Sittercity Web Content

Nanny Cam or Not: 5 Questions to Ask Before Installing a Nanny Cam: An example of my Web content work. This particular piece has a significantly higher than usual clickthrough rate on one of Sittercity's weekly marketing emails.

Interests

Industries I love

Advertising & Marketing Consumer Products Education Health & Wellness Kids & Parenting Tech

What I read

I just finished reading The Girl on the Train. I'm also reading Youtility and People Over Profit.