Louisa F.

  • Joined May 2015

Louisa Fitzgerald is a content strategist & freelance writer with 13 years of experience in higher education, healthcare & parenting.

  • Chicago, IL, United States
Profile photo of Louisa Fitzgerald
Louisa F.
Chicago, IL, United States

Experience

Summary

I've worked in the fields of marketing, public relations and communications for 13 years before making the switch to full-time freelance writing and content strategy in 2015.

Work history

DePaul University
Associate Director, Content Marketing
As DePaul's first associate director of content marketing, I was responsible for strategic creation and management of content supporting university recruitment, including editorial, Web, video and social media.
GolinHarris Public Relations
Sr. Account Executive
I managed relationships with clients, physicians, patients and vendors. I wrote press releases, successfully pitched media, managed a microsite, staffed events, produced video content and more.

Portfolio

Mommy Get Your Gun: An Investigation of Mother's Packing Heat

I pitched, researched and wrote this in-depth look at a trend of mothers carrying concealed weapons.

DePaul University “I Am DePaul” Instagram Account

I recommended DePaul University launch the “I Am DePaul” Instagram account, a social media account that is “taken over” each week by a different student in order to show prospective college students an authentic look at DePaul. I planned and implemented the account in less than four weeks.

Sittercity Web Content

Nanny Cam or Not: 5 Questions to Ask Before Installing a Nanny Cam: An example of my Web content work. This particular piece has a significantly higher than usual clickthrough rate on one of Sittercity's weekly marketing emails.

Availability

Not seeking work

Available

  • Available during business hours only

Interests

Industries I love

Advertising & Marketing Consumer Products Education Health & Wellness Kids & Parenting Tech

What I read

I just finished reading The Girl on the Train. I'm also reading Youtility and People Over Profit.