Louise P.

  • Joined September 2016

Marketing and social media content professional with expertise in the consumer packaged goods industry.

  • Grand Rapids, MI, United States
Profile photo of Louise Penman
Louise P.
Grand Rapids, MI, United States

Worked with

Services

Categories

Content Social Media Marketing Design Copywriting

Experience

Summary

In 2014 I earned a B.S. in marketing and a minor study in art history. This has given me a strong understanding of marketing savvy and aesthetics. Since then, I spent two years in the CPG industry before heading off on my own to pursue a freelance career.

Work history

Social Media and Web Content Contractor
I manage social media accounts and create content for InnovaTel Telepsychiatry. I also create monthly content schedules and edit their website as needed.
Client Services Manager
I managed client accounts in both the food and beauty departments as well as worked with brands to create in-store event content. I also was instrumental in the launch of the Meijer beauty advisor program.
Leadership development Associate
I completed a management training program while working in and learning the CPG business. I participated in presentations, sales meeting and development trainings.

Portfolio

Grab Bag Blog

My personal blog covering beauty, lifestyle and DIY topics.

Education

Accreditations

Bachelor's of Science in Business Administration - Marketing

Skills

Skills

copywriting content marketing brand strategy branding photo editing content curation presentation and slide design SEO blogging customer outreach

Tools

Bitly SilverStripe Squarespace Google AdWords Facebook Advertising Facebook Insights LinkedIn Ad Network Instagram Twitter Pinterest Photoshop Lightroom Wordpress Hootsuite Snapchat

Availability

Not seeking work

Available

  • Available during business hours and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Fashion Food Health & Wellness Photography Retail

Side projects

I have my own blog where I post blogs of my beauty, DIY and lifestyle musings.

Ideal team

I am very adaptable and enjoy working with collaborative teams of all sizes.