Profile photo of Letha Wicker

Letha W.

Average rate
$50–70/hour
  • Joined March 2016

Content Marketing and Strategy expert with more than 10 years serving B2B tech companies of all sizes.

  • Austin, TX, United States
Profile photo of Letha Wicker
Letha W.
Austin, TX, United States

Worked with

Services

Categories

Copywriting Marketing Social Media Strategy

Experience

Summary

I began writing, editing and providing content strategy when I was first starting out in my career. Since then, I've accumulated extensive expertise in B2B content marketing, as a full time and freelance employee. B2B, SaaS expert.

CloudPeep clients

Brand / Content Manager for Founder/CEO
Nov 2016 to Dec 2017
IoT Content Writer
Apr 2016 to Jul 2017

Work history

W2O Group
Content Strategist
Write copy on topics as diverse as commercial printing and prescription drugs; provide thoughtful and impactful content strategy for clients; Create growth strategies for clients by harnessing the power of content.
Silicon Labs, Inc.
Digital Marketing Strategist
Craft a social media and blogging strategy for this microchip manufacturer; produce social media calendars and imagery; write blogs; ghost-write articles for executives.
Dell (via Liaison resources)
Global Marcom Campaign Manager, Social Media
Grew the Dell for Business Facebook page from 6800 followers to 205,000 in 12 months with no budget attached; crafted a mechanism for a truly global commercial social media implementation; shepherded marcom campaigns from inception through execution.
Powered, Inc. (Dachis Group/Sprinklr)
Communication Manager/Creative Director
Supported branded online learning environments with content and strategy; produce and deliver social media calendars for a diverse set of clients; content frameworks for wide variety of clients from consumer goods to high-tech.
IBM
Worldwide Content Marketing Manager, Hybrid Cloud and Business Analytics
Developed and executed content plans based on a metrics-driven approach to drive interaction and maximize the number and quality of leads gained from each piece of content. Provided creation of content from web page copy to white papers.
10Fold Communications
Senior Media Writer
Juggled several cutting-edge B2B technology companies' need for contributed article bylines while remaining aligned with their corporate messaging. Worked under tight and competing deadlines to deliver projects on-time and on-brand.

Portfolio

Everything You Need to Know about Creating a Collaborative Office

Article on the changing face of office layouts, with emphasis on how smart selection of office computing equipment can save space.

Never Sacrifice Security

Article explaining how printers can be vulnerable to cyber-attack, and what businesses can do to stop it.

There's No Place Like Gnome for Cloud Integration

Video explaining the value of integrating hybrid cloud technology in a relatable way for technical and non-technical audiences.

Education

Accreditations

Loyola University New Orleans
Religious Studies, MA pursued
Tulane University
Classical Studies, BA cum laude

Skills

Skills

content creation content strategy copywriting digital marketing marketing strategy online community building social media management social media strategy

Tools

Facebook Hootsuite Instagram LinkedIn LinkedIn Ad Network Pinterest Storify Tumblr Kapost SumAll Twitter

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing PR & Communications Science Tech

What I read

AdAge, Wired, Mashable, anything nerdy that crosses my path

Side projects

I am an author in my spare time, specializing in speculative fiction.

Ideal team

I work best in small, agile teams with dynamic and shifting priorities--in other words, startups.