Profile photo of Letha Wicker

Letha W.

Average rate
$40/hour
  • Joined March 2016

I'm a word lover and a crafter of stories. 20 years of marketing and writing experience, specializing in startups.

  • Austin, TX, United States
Profile photo of Letha Wicker
Letha W.
Austin, TX, United States

Worked with

Services

Categories

Copywriting Marketing Social Media Strategy

Experience

Summary

Nurtured in the fertile ground of academia, I entered the marketing field twenty years ago at the height of the Tech Boom. Working for startups, I developed copy and content of all kinds, adding social media and marketing strategy as I went.

CloudPeep clients

Brand / Content Manager for Founder/CEO
Nov 2016 to Dec 2017
IoT Content Writer
Apr 2016 to Jul 2017

Work history

W2O Group
Content Strategist
Write copy on topics as diverse as commercial printing and prescription drugs; provide thoughtful and impactful content strategy for clients; Create growth strategies for clients by harnessing the power of content.
Silicon Labs, Inc.
Digital Marketing Strategist
Craft a social media and blogging strategy for this microchip manufacturer; produce social media calendars and imagery; write blogs; ghost-write articles for executives.
Dell (via Liaison resources)
Global Marcom Campaign Manager, Social Media
Grew the Dell for Business Facebook page from 6800 followers to 205,000 in 12 months with no budget attached; crafted a mechanism for a truly global commercial social media implementation; shepherded marcom campaigns from inception through execution.
Powered, Inc. (Dachis Group/Sprinklr)
Communication Manager/Creative Director
Supported branded online learning environments with content and strategy; produce and deliver social media calendars for a diverse set of clients; content frameworks for wide variety of clients from consumer goods to high-tech.

Portfolio

Everything You Need to Know about Creating a Collaborative Office

Article on the changing face of office layouts, with emphasis on how smart selection of office computing equipment can save space.

Never Sacrifice Security

Article explaining how printers can be vulnerable to cyber-attack, and what businesses can do to stop it.

Education

Accreditations

Loyola University New Orleans
Religious Studies, MA pursued
Tulane University
Classical Studies, BA cum laude

Skills

Skills

content creation content strategy copywriting digital marketing marketing strategy online community building social media management social media strategy

Tools

Facebook Hootsuite Instagram LinkedIn LinkedIn Ad Network Pinterest Storify Tumblr Kapost SumAll Twitter

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing PR & Communications Science Tech

What I read

AdAge, Wired, Mashable, anything nerdy that crosses my path

Side projects

I am an author in my spare time, specializing in speculative fiction.

Ideal team

I work best in small, agile teams with dynamic and shifting priorities--in other words, startups.