lucia w.

  • Joined June 2016

I'm a marketeer-turned-UX designer with deep experience in consumer tech space. I am well-versed in end-to-end UX design process and tools.

  • Remote, OR, United States
Profile photo of lucia wang
lucia w.
Remote, OR, United States

Services

Categories

Content Marketing Growth Paid Advertising SEO

Experience

Summary

I am a user-centric technologist obsessed with good design. Following my years of tech experience in marketing, I have turned to a career in UX to fulfill my dream to be a creator.

Work history

Growth Marketer
My growth marketing work at FinTech startup Call Levels resulted in 2,000 to 200,000 user growth in less than a year, as well as viral campaigns that led to 8K+ visits and 300+ shares for a single content piece. I lead, manage and implement paid advertisi
Carat Media
http://www.carat.com/global/en/
Planned and managed multi-million dollar media campaigns for multiple household brands such as Philips and AirAsia. Have successfully run promotional campaigns that led to high return on marketing investment and 400% MoM increase in web traffic for client
Destination Marketing
Played a key role in large scale regional marketing campaigns covering offline, online and PR channels for high profile events like Formula One. Instrumental in the development of strategic partnerships with airlines, banks, and media (FOX International,
Marketing Coordinator
Responsible for B2B lead generation marketing in the national K-12 and Higher Education markets including creating customized proposal for Biz Dev, award submittal, media kits and brochures. Led to project wins and high profile media coverage.
Staff Writer
Recognized by 2011 Pacemaker Award for serving as a staff writer for F Newsmagazine. Pacemaker Award is considered the highest honor for general excellence in college journalism.
Growth Marketing Manager
Generate market demand with awareness campaigns, PR and content marketing. Also responsible for increasing customer lifetime value and optimize acquisition costs.
Visme
Product Marketing & UX
Led user growth projects such as customer segmention and onboarding for the SaaS product.
Designlab
User Experience Design Academy Emmersie
A 6 month immersive program to learn every aspect of end-to-end user experience design.

Skills

Skills

blogger outreach content content marketing copywriting customer segmentation digital marketing editorial growth hacking SEO paid advertising

Tools

Asana BuzzSumo Constant Contact Contently Facebook Advertising Facebook Insights Facebook Power Editor InDesign Google AdWords Google Analytics Twitter Advertising Wordpress Twitter Slack Moz

Availability

Not seeking work

Available

  • Not specified

Commitment

  • Can work 20hrs per week
  • Can commit to 3-6 months